Ford Motor Company is seeking a versatile Social Media Specialist to join our marketing team. In this role, you'll help shape and amplify Ford's voice across digital platforms, build engaged online communities, and support broader marketing initiatives that drive brand awareness and loyalty. 1. Partner with cross-functional teams to plan and execute social media campaigns that support Ford's brand and business objectives. 2. Manage day-to-day social media activities-posting content, moderating comments, and engaging with followers-across channels like Facebook, Instagram, Twitter, TikTok, etc. 3. Develop and maintain an editorial calendar, ensuring a consistent brand voice and timely delivery of content. 4. Identify and cultivate relationships with key online partners and digital communities to expand Ford's reach and engagement. 5. Collaborate on virtual and in-person events, sponsorships, and promotions, leveraging social channels to maximize impact. 6. Track, analyze, and report on social media metrics; use insights to optimize content, timing, and community-building strategies. 7. Stay current on social media trends, tools, and best practices to keep Ford at the forefront of digital engagement. Bachelor's degree in Marketing, Communications, Business, or a related field 3+ years of experience in social media management, digital marketing, or community engagement Solid understanding of major social platforms, analytics tools, and content-management systems Strong written and verbal communication skills, with an eye for compelling storytelling Project management skills and the ability to juggle multiple initiatives in a fast-paced environment Strategic mindset with a passion for building authentic online communities
