Director, Product Management (Medical Device)
- Menlo Park, CA
- $170,000-190,000 per year
- Permanent
- Full-time
- Specifically evaluate new potential products and compare the opportunities:
- Creating business cases for new projects and strategic plans, including financial modeling and forecasts
- Evaluate all aspects of building the product - engineering challenges; tools needed.
- Meet all marketing requirements for product development process:
- Develop new product rankings with objectives and strategies.
- Work with the Legal and Engineering teams for all patent and trademark issues.
- Ensure timely communication to appropriate team personnel.
- Develop marketing strategy and planning efforts for providing solutions to strengthen and increase market share.
- Drive market and customer key attributes
- Determine customer segments and exactly what products and services can be created to solve/address customer-specific needs.
- Focus on needs of current customers and potential new customers.
- Oversee or generate feasibility, customer requirements, labeling, use FMEA, market preference testing, instructions for use, surgical technique guide, and launch plan.
- Manage the entire product life cycle.
- Specify customer requirements for current and future products by gathering specific "voice of the customer"
- Monitor competitive landscape and market trends for multiple product lines/markets.
- Develop marketing and commercialization plans as well as launch packages for new product launches.
- Work with global outbound marketing for product portfolio management and in leading new product commercialization
- Represent product management in core teams for either new products development and/or enhancement of existing products.
- Support sustaining business for current products, working with quality, regulatory, supply chain, R&D, service and support, and marketing as needed to support business continuity
- Frequent and strong engagement with sales team to support their efforts in the field
- Build strong surgeon relationships that will assist with new product design/development, podium presentations, and other activities.
- Manage one or more product marketing managers.
- Bachelor's degree in business or health-related field; master's degree preferred
- Marketing experience in start-up medical device company preferred
- Minimum 9 years of experience in orthopedic, neuro, or spine surgery
- Marketing expertise combined with strong strategic thinking skills
- Demonstrate a team player attitude and the ability to support others as required
- Possess a unique combination of creative and analytical talents
- Be able to research, evaluate and conceptualize new ideas from a market and financial standpoint
- Has a high tolerance for uncertainty since new product development is ever-changing
- Exceptional communication skills, including presenting and training abilities
- Strong planning and project management competencies
- Ability to thrive in an entrepreneurial team environment
- Proven ability to manage field programs
- Demonstrate a "can do" attitude; be open and responsive to new ideas
- Be a proactive person who attacks problems, displaying initiative and perseverance to bring about meaningful change
- Be known as a person who has high integrity, sound character, a tremendous work ethic, and the passion to succeed