Salesforce Analyst with Salesforce Sales Cloud Pardot

• 7+ years of as a Salesforce Analyst or Administrator with Salesforce Sales Cloud and Pardot.

• BS or equivalent degree in Business management, Computer Science, Engineering, or related discipline required.
• Salesforce Administrator Certification (required)

• Deep understanding of Salesforce Platform functionality and best practices, with emphasis in Sales Cloud.
• Strong knowledge of campaign management, marketing automation, and lead lifecycle processes.
• Hands-on experience with Pardot features such as automation rules, segmentation, scoring, and engagement programs.
• Proficiency in Salesforce reporting, dashboards, workflows, and process builder.
• Solid understanding of data management, data hygiene, and CRM best practices.
• Deep understanding of Salesforce Platform functionality and best practices, with emphasis in Sales Cloud & Pardot.
• Strong implementation experience: ability to determine whether requirements are configuration, customization, and/or integrations with external systems.
• Hands-on experience on configuration of platform features including user management, profiles, permission sets, role hierarchy, org-wide defaults, sharing rules, territories, custom objects, new page layouts, custom fields, formula fields, validations, workflows rules, email templates, process builder, flows, lightning pages, managed packages, etc.
• Good understanding of system security and controls.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent problem-solving, critical thinking, and analytical skills.
• Strong communication and stakeholder management abilities.

• Serve as the primary SPoC for Salesforce Sales Cloud and Pardot, ensuring optimal utilization of platform capabilities.
• Collaborate with business stakeholders to gather requirements for CRM and marketing automation, translate them into functional solutions, and implement best practices.
• Design and execute multi-channel marketing campaigns using Pardot.
• Implement and manage campaign hierarchies, Campaign Influence, and Engagement History in Sales Cloud.
• Monitor campaign performance and provide actionable insights.
• Manage and optimize campaign functionality including campaign setup, execution, tracking, and reporting.
• Configure and maintain Pardot assets (emails, landing pages, forms, scoring/grading).
• Develop, maintain, and optimize lead management processes including lead scoring, assignment, and nurturing.
• Manage Salesforce-Pardot connector and ensure data sync integrity.
• Create dashboards, reports, and data visualizations to provide insights into campaign performance and sales activities.
• Support integration between Pardot, Sales Cloud, and other business systems to ensure seamless data flow.
• Troubleshoot system issues, perform root cause analysis, and recommend enhancements.
• Ensure data quality and governance across Salesforce and Pardot.
• Train and support sales and marketing teams on Salesforce and Pardot usage.
• Stay up to date on new Salesforce features and best practices to recommend system improvements.
• Analyze current business processes and identify opportunities for optimization through Salesforce.
• Collaborate with cross-functional teams to design and implement solutions.

Cynet Systems