Director of Sales
Pet Sustainability Coalition
- Boulder, CO
- $75,000-90,000 per year
- Permanent
- Full-time
The Pet Sustainability Coalition (PSC) accelerates environmental and social sustainability in the pet industry through education, tools, project support, and collaboration. The organization works closely with companies ranging from brands, manufacturers, suppliers, and retailers. We help companies identify sustainability impact opportunities that drive growth and business resilience. PSC’s awards and programs are highly rated across the industry and include sustainable packaging, sustainable ingredient sourcing, and ESG.Role SummaryThe Director of Sales is a leadership team member. This position will play a critical role in growing PSC’s impact by expanding our member community. This individual will lead our new member acquisition efforts, identifying and nurturing prospective member organizations and converting them into long-term partners. They will also help our Member Experience team nurture and grow existing members through inside sales training and program development.This is a high level, entrepreneurial role requiring self-motivation, goal setting, proactive problem solving, sales skills, an understanding of the pet industry and sustainability, and a collaborative mindset to continuously improve our outreach and sales strategies.The Role
- Lead Generation, Prospecting, Membership Sales and Activation (85%)
- Own the full sales cycle: prospecting, outreach, meetings, closing, and follow-up
- Develop and execute lead generation strategies to target key industry segments (brands, manufacturers, retailers, etc.)
- Refine customer profiles and perform industry research to ensure high-quality leads
- Build and manage a robust pipeline of qualified leads using HubSpot, PSC’s website, social channels, email lists, tradeshows and other tools
- Consistently hit or exceed new member targets (revenue and number of members)
- Collaborate with Member Experience, Marketing and Sustainability & Innovation teams to ensure our membership offerings, materials and messaging align with sales needs
- Identify and cultivate opportunities for sponsorship or member benefit partnerships
- Data & Reporting (5%)
- Analyze sales and operational data to assess lead quality, forecast sales, and identify new opportunities
- Recommend improvements to sales strategy based on performance metrics and feedback
- Maintain accurate and up-to-date records in CRM (HubSpot)
- Internal Collaboration & Organizational Growth (10%)
- Work closely with the Member Experience team to ensure seamless onboarding and member satisfaction
- Contribute insights on sales trends and customer objections to support strategic decision-making
- Support CEO and Director of Member Experience with high-level member engagement and industry-wide initiatives
- Revenue generated from new memberships
- Number of new member organizations closed
- Size and quality of the active sales pipeline
- Number of qualified meetings held with prospective members
- 5+ years of experience in B2B sales, with at least 2 years selling services or membership models to decision-makers in a corporate environment
- Adept at the full sales lifecycle: lead generation, relationship-building, negotiation, and closing
- Proven ability to meet or exceed $500K+ in annual sales targets
- Demonstrated success closing deals with C-suite leaders in the pet, sustainability, food, or CPG industries
- Strong communication skills to articulate and demonstrate the unique value proposition that PSC provides to the pet industry.
- Passionate about sustainability and excited by the opportunity to influence change in the pet industry
- Tech-savvy with experience using CRM platforms (preferably HubSpot)
- Prior success managing a full sales cycle with deal sizes above $25,000
- Experience in a trade association, membership-based nonprofit, or sustainability-focused organization
- Background or knowledge in the pet industry is a plus
- Bachelor’s degree preferred but not required—equivalent work experience is welcome
- Familiarity with tools like HubSpot, Asana, and Google Workspace
- What strategies or tools have you used to generate and manage high-quality sales leads? How do you ensure your pipeline stays strong and aligned with organizational priorities?
- Briefly describe a time when you successfully led a full sales cycle, from initial outreach to closing a deal. What specific tactics did you use, how did you overcome objections, and what was the outcome?
- Collaboration across teams is vital at PSC. Describe a situation where you worked cross-functionally (e.g., with marketing or operations) to improve sales results or solve a problem in the sales process.
- What excites you about PSC’s mission, and how does it align with your personal or professional values?
- 100% employer paid medical premiums + 50% employer paid dental & vision options
- 401(k) with a 4% Employer Match
- Unlimited PTO (Max of 4 weeks unless all KPIs are met)
- Plus 13-17 additional office closures for holidays, including the week between Christmas through New Year’s
- Plus Bereavement Leave and Paid Volunteer Time Off
- Employer Paid Parental Leave (3 months at 100% salary or 4 months at 75% salary)
- $600 Annual Wellness Stipend, eligible after 6 months of employment
- Life insurance
- Flexible hybrid work schedule, with up to 6 weeks fully remote (outside of CO) per year.
- Other employee assistance programs (financial counseling, legal support) through Insperity
- Discounts on outdoor gear, pet goods & more
- Pet-Friendly Office!