Marketing Strategist, Thermal
Dover Corporation
- Arden Hills, MN
- Permanent
- Full-time
- Develop and implement global marketing strategy for CPC Thermal Business Unit, including defining digital marketing strategies and regional marketing strategies.
- Apply expertise in current and emerging online and interactive advertising and promotional opportunities for business unit, new product initiatives and corporate brand awareness.
- Design and drive front-end commercial customer experience, including digital UX optimization.
- Define appropriate marketing measures including website traffic, online lead generation, UI analysis, and brand awareness.
- Develop strategic business-focused public relations program.
- Design and develop content strategy and marketing campaigns that creatively and effectively articulates CPC’s brand message and key value propositions.
- Collaborate with internal and agency partners to develop content platforms and brand stories to communicate CPC’s capabilities and applications to target audiences, tailoring specific content to global regions and markets.
- Create marketing mix and plan, utilizing an omni-channel, customer-centric approach.
- Adhere to all safety regulations.
- Demonstrate support of CPC core values.
- Other duties as assigned.
- Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing.
- Innovative, big-picture thinker who understands market dynamics and can spot industry trends, to develop, articulate and drive global marketing strategies and vision.
- Ability to synthesize strategy into actionable marketing plans with clear objectives and metrics for success.
- Strong cross-functional team skills, with the ability to partner effectively with internal departments and external vendors. Agency experience, a plus.
- Strong analytical skills, with the ability to turn data into insights for business decisions.
- Effective problem-solver, with the ability to evolve processes over time.
- Product Marketing experience with multiple product lines.
- Excellent written, verbal and presentation communication skills.
- Ability to thrive in a dynamic and flexible environment.
- Competent at managing marketing budgets and forecasts, maximizing dollars for effective marketing campaigns.
- Bachelor’s degree in marketing or business or commensurate experience
- 15+ years of business-to-business manufacturing experience with multiple sales channels
- MBA, or master’s degree
- Experience marketing direct and through distribution partners
- Experience marketing highly engineered products to diverse market segments
- Experience in Global marketing, language translation a plus.
- Experience in account-based marketing.
- Up to 15%
- Health and wellness coverage starting on day one for you and your family
- Automatic Health Savings Account (HSA) contributions for eligible medical insurance plans
- Multiple paid time-off programs, including PTO, holidays, parental leave, volunteer days and bereavement leave
- 401(k) plan with automatic employer contributions starting on day one
- Profit Sharing options and a financial consultant
- Tuition assistance for you to continue your education, scholarship programs for children of eligible employees and on-site training and education events
- Referral bonuses for connecting friends and family to job openings
- Employee loyalty and peer-to-peer recognition programs
- Access to in-person and online advisors and education for wellness and financial health support
- A co-op and intern program in partnership with the University of Minnesota
- Support of local community groups, as well as donation matching, on-site blood drives, and more
- Multiple committees including a FUN and Diversity and Inclusion committee