GenAI Marketing Strategy-Vice President

JPMorgan Chase

  • Newark, DE
  • Permanent
  • Full-time
  • 11 hours ago
Job Category: Marketing StrategyJob Description:The Marketing Transformation team is seeking a visionary GenAI Strategy Vice President to lead our next wave of innovation in marketing. This is a unique opportunity to shape the future of marketing by harnessing the power of Generative AI, working across Product, Data, Technology, and AI teams to drive transformation and deliver measurable impact.As a GenAI Marketing Strategy Vice President on the Marketing Transformation team, you will be reporting to Head of Content & AI transformation, and you will be accountable to deliver on the strategic agenda for GenAI adoption in marketing, develop and oversee an integrated roadmap, and ensure alignment across business, product, and technology stakeholders. You will champion the use of AI to reimagine marketing workflows, content creation, personalization, and audience engagement, while driving operational efficiency and business growth.Job Responsibilities
  • Collaborate with product, data, tech, and marketing teams to build and maintain an integrated GenAI transformation roadmap, organizing work into horizons with clear milestones and outcomes.
  • Define strategic objectives for GenAI initiatives, support business case development, and partner with Finance to measure efficiency gains and ROI.
  • Collaborate with LOB transformation leads and process teams to identify pain points, prioritize capabilities, and track adoption metrics for last-mile success.
  • Ensure collaboration across lines of business (LOBs), product, technology, and Data & Analytics teams to drive a cohesive and unified AI strategy for marketing.
  • Prepare executive updates, craft compelling narratives, and streamline reporting across key initiatives such as workflow automation, content transformation, omni-channel personalization, and AI enablement.
  • Facilitate steering committee forums to prioritize GenAI capabilities, and collaborate with change management teams to drive user adoption and effective stakeholder communication.
  • Ensure up-to-date communications across the organization, keeping stakeholders informed of progress, achievements, and new developments in GenAI for marketing.
  • Stay current with the latest advancements in AI, proactively identifying opportunities to leverage new technologies and best practices for marketing transformation.
  • Champion agile ways of working, ensuring rapid iteration and continuous improvement across GenAI initiatives.
  • Establish scalable frameworks for measuring and tracking efficiency, adoption, and business impact of GenAI solutions.
  • Bring a consulting background to navigate ambiguous environments, drive clarity, and deliver actionable recommendations in complex, fast-evolving contexts.
Required Qualifications, capabilities, and skills
  • 5+ years of experience in martech, product, or AI-driven marketing transformation
  • Bachelor's degree in marketing, product, engineering, computer science, or related field
  • Deep expertise in product ops, marketing ops, martech/tech, data, and AI capabilities
  • Proven track record of building transformation roadmaps and leading cross-functional teams in matrixed organizations
  • Ability to influence, drive collaboration, and engage with senior leadership
  • Experience working in an agile environment
  • Strong written and verbal communication skills, with executive presence
  • Highly organized, deadline-driven, and detail-oriented
  • Self-starter with the ability to work independently and proactively
  • Background in consulting, with demonstrated ability to navigate ambiguity and deliver results in complex environments
Preferred Qualifications, capabilities, and skills
  • MBA or equivalent
  • Experience in a Product organization; well-versed in product ops and GenAI product development
  • Experience in a Marketing organization; well-versed in marketing ops, channel execution, and AI-powered personalization
  • Demonstrated success in driving change management and user adoption at scale
About Us:Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our for more information about requesting an accommodation.Equal Opportunity Employer/Disability/VeteransAbout the Team:Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

JPMorgan Chase