
Social Media Manager
- New York City, NY
- $80,000-90,000 per year
- Permanent
- Full-time
- Partner with Sr. Manager, to run national, regional and local campaigns; looking for synergies across digital channels and holistic marketing programs.
- Support Social Media strategy and overall business plans with ideation, continual learning, and excellence in execution
- This role leads and executes day-to-day Social Media operations, overseeing the production and review process of all organic/boosted Social Media content and associated assets to ensure consistent and cohesive on-brand content across channels.
- Manage the B2C Facebook, Instagram, LinkedIn, YouTube, X handles and editorial calendars for short and long-term planning and publishing.
- Analyze social media & campaign performance using data-driven insights, report on key performance indicators (KPIs), and identify opportunities for optimization and growth.
- Project Manage and direct the creation and editing of Social Media content, including: short-form copy, optimized imagery and Social-first video. Themes may include, but are not limited to: brand/PR, entertainment and streaming, products and services, DE&I and community.
- Develop and deploy engaging Social Media-optimized campaigns aligned to the overall Social Media strategy: UGC, contests/giveaway, community initiatives/events, DEI, relevant entertainment themes and more.
- Supports Sr. Manager with national/brand Influencer, UGC and brand ambassador programs.
- Project Manage and direct the creation and editing comprehensive Social Media content, including: short-form copy, optimized imagery and Social-first video. Themes may include, but are not limited to: brand/PR, entertainment and streaming, products and services, DE&I and community.
- Nurtures and grows the brand’s Social Media community by deploying modern trends tailored to each platform and audience.
- Actively follows industry trends and best practices to continuously progress Social Media Marketing and overall business objectives.
- Other Duties as assigned
- Bachelor’s degree in Digital Marketing, Digital Communications, Integrated Marketing, Business, or related field.
- Master’s Degree in Business (MBA) or related field is preferred.
- PMI Certification is preferred.
- 3-5 years of experience in Digital Marketing for a national brand with explicit experience in Social Media management, Content Marketing, PR/Communications and video.
- 3-4 years of experience in hands-on Social Media content production (short-form writing, images, animations and/or video content) for a mid/large sized company.
- 2-3 years of proven Project Management experience.
- 2+ years managing/mentoring associates in Digital Marketing, Video/Production, Communications, or Social Media space.
- Prior experience using Social Media Management tools and Project Management software (e.g., Sprout Social, Sprinklr, Wrike, Asana etc.)
- Experience in telecommunications/mobile/internet/technology industry is preferred.
- Able to work independently within a fast-paced, innovative environment with a strong ability to manage multiple streams of work across campaigns/channels.
- Exceptional communications and interpersonal skills.
- Familiarity with Adobe CC or equivalent content/video editing tools.
- Familiarity with SEO and cross-channel digital marketing fundamentals and content/video editing tools.
- Proficient in the utilization of all the Microsoft Office Suite programs, including, but not limited to MS Word, PowerPoint, Outlook and Excel.
- 401k retirement plan, with employer match
- Insurance options including: medical, dental, vision, life and STD insurance
- Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
- Floating Holiday: 40 hours per year
- Paid Holidays: 7 days per year
- Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
- Tuition reimbursement program
- Employee discount program
- Take care of our customers
- Take care of each other
- Do what we say we are going to do
- Have fun