Vice President, Marketing

IntegriChain

  • Philadelphia, PA
  • Permanent
  • Full-time
  • 17 days ago
Company DescriptionIntegriChain is the data and application backbone for market access departments of Life Sciences manufacturers. We deliver the data, the applications, and the business process infrastructure for patient access and therapy commercialization. More than 250 manufacturers rely on our ICyte Platform to orchestrate their commercial and government payer contracting, patient services, and distribution channels. ICyte is the first and only platform that unites the financial, operational, and commercial data sets required to support therapy access in the era of specialty and precision medicine. With ICyte, Life Sciences innovators can digitalize their market access operations, freeing up resources to focus on more data-driven decision support. With ICyte, Life Sciences innovators are digitalizing labor-intensive processes - freeing up their best talent to identify and resolve coverage and availability hurdles and to manage pricing and forecasting complexity.We are headquartered in Philadelphia, PA (USA), with offices in: Ambler, PA (USA); Pune, India; and Medellín, Colombia. For more information, visit , or follow us on Twitter @ and .Job DescriptionYour mission at IntegriChain:IntegriChain is the life sciences industry's most trusted partner for commercialization and Net Revenue Optimization. We unify data, operations, and insights to help pharma manufacturers achieve maximum market access and profitability across the entire patient journey. As we continue to scale our influence across manufacturers, providers, and payers, we are seeking a dynamic, strategic, and charismatic Vice President of Marketing to lead and elevate our brand, thought leadership, and go-to-market impact.This executive leader will be both the public face and strategic architect of IntegriChain's brand and will oversee brand strategy, demand generation, thought leadership, product marketing, communications, events, and sales enablement. The ideal candidate is a gifted storyteller, experienced revenue marketer, and proven team builder who thrives in fast-paced B2B SaaS or healthcare environments. This individual will collaborate closely with Sales, Product, and Executive Leadership to drive measurable pipeline growth and brand leadership across life sciences.What this role entails:Brand Strategy & Thought Leadership
  • Serve as IntegriChain's brand evangelist and keynote presence, representing the company at significant events, summits, webinars, and strategic forums.
  • Develop and refine a differentiated brand voice and platform that positions IntegriChain as the leader in commercialization and Net Revenue Optimization for life sciences.
  • Oversee the creation of high-impact content and media that amplify thought leadership, customer success, and product innovation.
Sales Enablement & Value Messaging
  • Partner with Sales leadership to develop sales playbooks, account-specific pitch decks, competitive battlecards, and persona-based messaging frameworks that accelerate opportunity conversion.
  • Serve as a Subject Matter Expert (SME) in customer conversations and strategic positioning, and instill that throughout marketing assets and messaging.
  • Become knowledgeable and deeply integrated in IntegriChain's solutions so that we can continue to find ways to bring our value to the marketplace.
  • Ensure marketing materials consistently communicate product value across commercial, finance, access, and operations stakeholders.
Demand Generation & Marketing Operations
  • Lead end-to-end demand generation strategy-including digital marketing, ABM, SEO/SEM, content syndication, and events-to drive top-of-funnel growth.
  • Collaborate with Revenue Operations and Sales to optimize pipeline conversion across MQL, SQL, and closed-won stages.
  • Implement and manage performance metrics, lead scoring, and attribution models to ensure marketing ROI with a focus on pipeline generation, win rates, and campaign performance.
Product & Segment Marketing
  • Guide product positioning and go-to-market strategy for new and existing offerings.
  • Translate complex product & platform capabilities into compelling, market-aligned messaging across use cases and buyer types.
  • Lead voice-of-customer programs, competitive intelligence, and segmentation strategies to support GTM alignment.
Events & Executive Engagement
  • Own the event strategy, including presence at industry conferences, proprietary customer summits, and regional forums.
  • Personally lead sessions as a keynote speaker, moderator, or executive facilitator.
  • Ensure events drive customer engagement, lead generation, and brand visibility.
Team Leadership & Cross-Functional Collaboration
  • Build, lead, and mentor a high-performing marketing team across demand generation, content, communications, and enablement functions.
  • Champion collaboration across Sales, Product, Strategy, and Customer Success teams.
  • Foster a data-driven, agile marketing culture focused on impact, innovation, and accountability.
What success looks like in this role:
  • Pipeline Growth: Marketing becomes a primary engine for qualified lead generation and new revenue, with clear attribution to campaign efforts.
  • Market Leadership: IntegriChain is recognized as the thought leader in commercialization and Net Revenue Optimization through events, media, and analyst relations.
  • Sales Enablement Impact: Improved sales velocity and win rates through strategic content and high-value enablement tools.
  • Product Launch Success: Seamless go-to-market execution for new offerings with strong adoption and clear market resonance.
  • Team Excellence: A high-performing, empowered marketing team that drives innovation and results.
  • Cross-Functional Alignment: Strong partnerships across Sales, Product, and Strategy to drive growth objectives.
QualificationsWhat you'll bring to the table:
  • 15+ years of progressive marketing leadership experience, with at least 5 years in a senior/executive role.
  • Proven success scaling marketing functions in B2B SaaS, data/analytics platforms, or healthcare/life sciences environments.
  • Deep familiarity with the pharma commercialization lifecycle, payer/provider dynamics, and revenue management trends.
  • Strong executive presence with experience as a keynote speaker, event facilitator, or media spokesperson.
  • Demonstrated ability to drive measurable pipeline growth, campaign ROI, and marketing-attributed revenue.
  • Expertise in product marketing, ABM, content strategy, digital marketing, and marketing operations.
  • Proficiency in marketing tech stack (e.g., Salesforce, HubSpot/Marketo, ABM platforms, Google Analytics).
  • A bachelor's degree is required; an MBA or advanced degree is preferred.
#LI-MS1Additional InformationWhat does IntegriChain have to offer?
  • Mission driven: Work with the purpose of helping to improve patients' lives!
  • Excellent and affordable medical benefits + non-medical perks including Flexible Paid Time Off, 401(k) Plan with a Company Match to prepare for your future, Parental Leave, Student Loan Reimbursement and much more!
  • Robust Learning & Development opportunities including over 700+ development courses free to all employees.
IntegriChain is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. IntegriChain is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.Our policy on visa sponsorship for US based positions: Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by IntegriChain.

IntegriChain