Digital Marketing Lead

Design in DC

  • Columbia, SC
  • Contract
  • Full-time
  • 2 days ago
About the Digital Marketing Lead positionDesign In DC is a digital agency built for the future. Over the past years, we have brought together an energetic and diverse team of experts who work in harmony to optimize every touch point of the user's website journey. It is clear that the future is digital which is why we are forward-thinking builders; design architects, and engineers that construct digital products and experiences for businesses and brands.When you work with us, you get a global team driven by thinking, rethinking, and consumer insights as a means to change and disrupt. We bring together the best creative minds who use traditional methodologies to defy tradition. That is why we are a full-service agency with a unique and diverse arsenal of skills, from web design and development, to marketing and app development, to videography and animation. It is our mission to provide a solution to any question that you may ask. So let's build something for the future togetherCurrently, we are actively searching for a highly skilled Digital Marketing Lead to join our remote team. The ideal candidate should possess a substantial portfolio showcasing their expertise in the digital realm, acquired through freelance or agency positions.Key Responsibilities:
  • Own and execute the end-to-end digital marketing strategy across Google Ads, Meta Ads, and LinkedIn
  • Plan, launch, and optimize high-performing campaigns that drive traffic, conversions, and measurable growth
  • Craft compelling, conversion-focused content for ads and landing pages tailored to segmented audiences
  • Analyze performance data to uncover insights and continuously improve ROI through agile experimentation
  • Collaborate with product, design, and leadership to align messaging and growth priorities
  • Stay ahead of trends in digital advertising, automation, and audience behavior to evolve strategy and execution
Minimum Requirements:
  • 5+ years of hands-on experience managing paid campaigns across Google Ads, Meta Ads Manager, and LinkedIn
  • Demonstrated ability to strategize and execute digital marketing plans independently
  • Deep understanding of audience segmentation, funnel strategy, and performance optimization
  • Strong command of analytics tools such as Google Analytics, Meta Insights, and LinkedIn Campaign Manager
  • Exceptional communication skills for crafting persuasive ad copy and presenting insights
  • Proven track record of owning digital marketing outcomes in a fast-paced, resource-constrained environment
What We Offer:
  • Fully remote work arrangement: Experience the convenience and flexibility of a fully remote work setup.
  • Flexible schedule: Tailor your work hours to suit your personal needs and obligations.
  • Supportive work environment: Join a team that fosters collaboration and offers a supportive atmosphere for your professional journey.
At Design in DC, we are committed to providing equal employment opportunities to all employees and applicants, irrespective of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We ensure gender equality in compensation and benefits, ensuring that individuals of all genders receive fair and equal treatment for comparable positions, duties, and conditions.

Design in DC