Your responsibilities will include Ensure this strategy is adaptable for use across other digital channels, considering management tools and measurement. Automate the flows for customer retargeting and retention using marketing technology, AI (Artificial Intelligence) and ML (Machine Learning). Performance Measurement: Evaluate the performance of audience journeys and content assets, and use insights to personalize and strategically deploy content to different audiences. Implement best practices to enhance visibility and searchability, driving organic traffic and improving search rankings. Ensure cohesive execution across all digital touchpoints. Analyze key performance metrics to achieve strategic objectives. Ensure that all content aligns with key messages, goals and delivers a cohesive user experience. Coordinate closely with the Sr. Manager, Global Digital Platform, and Sr. Managers of US and Global Brand Marketing to ensure alignment and synergy across global digital initiatives. Experience Vision & Strategy: Create and execute a digital audience experience strategy to boost existing customer retention, and overall conversion across our brand site and marketing channels. Bachelor's degree 8+ years of experience in Digital Marketing, SEO, eCommerce, and/or Audience Management Degree in Marketing and/or Business MBA Google Marketing Platform (GMP), LiveRamp CleanRoom, or other audience management capability know-how and/or direct experiences 2+ years total work experience in a business environment, including cross-functional roles 6+ years of experience managing/implementing various Digital Marketing tactics, including SEO content/technical, 1P audience modeling/segmentations, Digital content, Martech management, Performance marketing Strong understanding of SEO principles and a track record of implementing effective SEO strategies, covering SERP optimizations and technical optimizations. Strong leadership and collaboration skills; history of establishing strong culture and relationships Experience creating an optimized digital experience using Martech Highly analytical with proficiency in data analysis and reporting High personal accountability over business results, relentless pursuit of achieving goals and ownership of results. Continuous improvement mindset; always working to improve efficiency Experience translating leadership objectives into prioritized initiative roadmaps and tactical plans Effective communicator across multi-functional teams Experience with setting goals, hypothesizing improvements, optimizing, and measuring progress/success Cleanroom audience management
