
Trade Development Manager (NH)
Southern Glazer's Wine and Spirits
- Concord, NH
- Permanent
- Full-time
- Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
- Plan, execute and evaluate sales, promotions, and marketing of brands
- Deliver marketing brand plans to management teams
- Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
- Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
- Set program objectives and measure ROI with a KPI scorecard
- Ensure brand pricing and gross profit is aligned to strategy by channel
- Oversee funds related to local marketing and brand planning
- Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
- Ensure brand pricing and gross profit is aligned to strategy by channel
- Oversee funds related to local marketing and brand planning
- Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
- Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
- familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
- Support POS / VAP planning and buys
- Coach, direct, and counsel team on overall performance; define expectations and monitor progress
- Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
- Perform other job-related duties as assigned
- Bachelor's degree in a related field; or an equivalent combination of education and experience
- Five years of relevant experience
- Able to obtain and meet industry licensing requirements as needed
- Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
- Overnight travel as required
- Good knowledge of Commercial Finance and Pricing practices
- Knowledge of applicable state regulations and adult beverage market dynamics
- Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
- Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
- Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
- Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
- Strong analytical, verbal, and written communication skills
- Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
- Critical nature of this job may require extended hours, overtime, and weekends
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs