OverviewLead with Purpose. Grow with Impact. Shape the Future of Hospice.We are seeking a dynamic and experienced Vice President of Business Development – Hospice to lead our sales strategy and execution across assigned territories. This leadership role is responsible for directing sales teams, building strategic relationships, and driving growth in hospice services. The ideal candidate will have a strong track record of healthcare sales leadership, a passion for building partnerships, and the ability to execute in a fast-paced, mission-driven environment.Essential Functions of Position:Lead and manage hospice sales functions across assigned regions.Develop and implement effective sales methodologies to support referral and census growth.Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.Collaborate in developing sales budgets and strategic growth plans.Identify and capitalize on new marketing and business development opportunities.Provide guidance, coaching, and accountability to sales professionals and leaders.Build strong relationships through targeted outreach, referrals, and presentations.Represent the organization at community and industry events to promote brand visibility.Partner with clinical and operational leaders to align business goals and optimize outcomes.Lead efforts in hiring, onboarding, and training high-performing sales teams.Monitor and drive performance to meet or exceed admissions, census, and revenue goals.Ensure compliance with all corporate policies and healthcare regulations.About YouSpecialized Knowledge/Skills:Deep understanding of state and federal hospice regulations and guidelinesExperience with budgeting, financial reporting, and P&L analysisStrong leadership and problem-solving capabilitiesComfortable with CRM and digital reporting toolsExcellent organizational, communication, and team-building skillsAble to manage multiple priorities and adapt quicklyHigh level of professionalism, integrity, and follow-throughEducation/Experience:Bachelor’s degree required; Master’s degree preferredMinimum 5+ years of healthcare sales leadership experienceMust have experience managing other sales leadersProven success in developing and executing growth strategies in hospice or home healthLicenses/Certifications:Valid driver’s license and automobile liability insurance requiredTraining/Technology Requirements:Proficient in Microsoft Excel and PowerPointExperience analyzing and presenting data from electronic systemsTravel Requirements:Travel required up to 60%We OfferBenefits for All Associates (Full-Time, Part-Time & Per Diem):
Compensation may vary within the salary range provided based on several factors including but not limited to a candidate’s location, experience, education, skills, licensure, certifications and department equity. Gentiva provides associates with a comprehensive benefits and total rewards package, of which base pay is just one piece.Salary Range $172,000 - $230,000Join a mission-driven team and help expand access to high-quality hospice servicesnationwide.Lead. Develop. Deliver results.Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
LocationGentivaOur CompanyAt Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.Our nationwide reach is powered by a family of trusted brands that include:
Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.
