Marketing Automation Program Analyst

Experity

  • Nashville, TN
  • $66,900-85,000 per year
  • Permanent
  • Full-time
  • 30 days ago
Description :Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.Experity offers the following:
  • Benefits – Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.
  • Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!
  • Employee Assistance Program - This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.
  • Flexibility – Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.
  • Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.
  • Career Development – Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.
  • Team Building – We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.
  • Total Compensation - Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.
Hybrid workforce:Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed.Job Summary:The Marketing Operations Analyst is a technical, systems-oriented role supporting the optimization of marketing platforms and the advancement of automation across the go-to-market (GTM) engine. The role emphasizes smarter tool utilization, automation of repetitive processes, and outcome improvement through logic and data integration.The Marketing Operations Analyst will help operate and evolve our marketing automation systems—most critically, Pardot and Salesforce—while supporting the rollout and maintenance of new tools, including AI-based top-of-funnel automation. Your work will ensure campaign workflows are accurate, scalable, and ready for the next generation of marketing technology.The position requires a technical mindset and a passion for process improvement. You’ll start by supporting execution—then grow into a builder of automations, integrations, and marketing workflows that scale.Responsibilities:
  • Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
  • Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
  • Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
  • Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
  • Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
  • Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
  • Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
  • Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
  • Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
  • Other duties as assigned.
Education:
  • Bachelors Degree or equivalent combination of education and experience.
Travel:
  • Ability to travel as needed (minimal).
Experience:
  • Two years of experience in Marketing Operations, Marketing Automation, or a similar systems-focused role.
  • Experience using Salesforce and Pardot (Account Engagement).
  • Strong attention to detail and process, with a logic-first approach to automation and troubleshooting.
  • Comfortable editing HTML and managing asset templates.
Preferred:
  • Experience with marketing project management tools (e.g., Wrike).
  • Exposure to AI-powered marketing tools or lead qualification workflows.
  • Familiarity with other marketing systems (e.g., Hubspot, Drift, Demandbase).
  • Experience with automation tools like Zapier, Make, N8N, or similar.
Compensation:
  • Budgeted between $66,900 and $85,000 dependent upon years of applicable experience.
Team Member Competencies:
  • Understands role on the team and works to achieve goals to the best of your ability.
  • Working within a team means there will be varying opinions and ideas. Active listening and thoughtfully responding to what your team member says.
  • Take responsibility for your mistakes and look for solutions. Understand how your actions impact team.
  • Provides assistance, information, or other support to others to build or maintain relationships.
  • Maintaining a positive attitude. Tackle challenges as they come, and don’t let setbacks get you down.
  • Gives honest and constructive feedback to other team members.
  • When recognizing a problem, take action to solve it.
  • Demonstrates and supports the organization's core values.
Every team member exhibits our core values:
  • Team First
  • Lift Others Up
  • Share Openly
  • Set and Crush Goals
  • Delight the Client
Our urgent care solutions include:
  • Electronic Medical Records (EMR): Software that healthcare providers use to input patient data, such as medical history, diagnoses, treatment plans, medications, and test results.
  • Patient Engagement (PE): Software that shows patients the wait times at various clinics, allows patients to reserve a spot in line if there's a wait, and book the appointment.
  • Practice Management (PM): Software that the clinic front desk staff uses to register the patient once they arrive for their appointment.
  • Billing and Revenue Cycle Management (RCM): Software that manages coding, billing and payer contracts for clinics so they don’t have to.
  • Teleradiology: Board certified radiologist providing accurate and timely reads of results from X-rays, CT scans, MRIs, and ultrasounds, for our urgent care clients.
  • Consulting: Consulting services for urgent care clinics to assist with opening, expanding and enhancing client's businesses

Experity