Director, CRM Marketing Auto & Analytics

Emory Healthcare

  • Atlanta, GA
  • Permanent
  • Full-time
  • 2 months ago
DescriptionThe Director of CRM, Marketing Automation & Analytics will support the strategic direction and execution of marketing automation, CRM solutions, and analytics platforms to support Emory Healthcares marketing team.This role focuses on optimizing backend systems and infrastructure to ensure seamless automation workflows, efficient data management, and robust analytics reporting.The Director will lead a team of technical professionals, including CRM Business Solutions Architects, Senior Marketing Automation Architects, and Marketing Business Intelligence Developers, ensuring that marketing platforms are fully integrated and optimized for enterprise-wide efficiency.Key Responsibilities Marketing Automation & CRM Optimization:
  • Lead the strategy and management of CRM platforms and marketing automation tools (Salesforce Marketing Cloud, Eloqua, etc.), ensuring alignment with organizational goals and seamless integration with other marketing technologies.
  • Oversee the configuration, management, and optimization of automated workflows, audience segmentation, lead scoring, and customer journeys.
  • Ensure marketing automation systems are scalable, reliable, and capable of supporting business objectives, particularly in terms of patient engagement and service-line growth.
  • Work with cross-functional teams and internal Salesforce Center of excellence to ensure the development Marketings CRM roadmap aligns with institutional goals and best practices.
Analytics & Data Management:
  • Guide the team in developing and maintaining reporting tools, dashboards, and analytics solutions that provide actionable insights into campaign performance, customer behavior, and marketing ROI.
  • Work with the team to develop analytics that ensure CRM platform health and data integrity.
  • Ensure accurate, real-time data collection and reporting, facilitating data-driven decision-making across the marketing team.
  • Collaborate with cross-functional teams to ensure that marketing data is seamlessly integrated with other business intelligence systems across Emory Healthcare.
Team Leadership & Development:
  • Manage a team of backend specialists including CRM Business Solutions Architects, Marketing Automation Architects, and Business Intelligence Developers.
  • Provide leadership, mentorship, and career development opportunities for team members, fostering a collaborative and innovative work environment.
Platform Governance & Integration:
  • Ensure governance of marketing automation platforms and CRM systems, establishing best practices for data quality, platform utilization, and system integration.
  • Work with IT and other departments to ensure smooth integration of marketing technologies, maintaining data integrity across all systems.
Minimum Qualifications Education:
  • Bachelors degree in Marketing, Information Technology, Business Analytics, or a related field.
Experience:
  • 7+ years of experience in marketing automation, CRM management, and/or data analytics, with at least 3 years in a leadership role.
  • Experience with Salesforce platforms, including Salesforce Health Cloud Marketing Cloud, Marketing Cloud Intelligence (Datorama) or similar marketing automation platforms, and strong knowledge of CRM integrations to other marketing platforms.
Skills:
  • Expertise in marketing automation platforms, CRM systems, and backend data management.
  • Strong analytical skills with experience in developing and maintaining reporting dashboards.
  • Excellent leadership and communication skills, with the ability to collaborate across technical and non-technical teams. Preferred
Qualifications:
  • Masters degree in Business, Marketing, Data Science, or a related field.
  • Familiarity with advanced analytics tools such as Tableau, Google Analytics, or other BI platforms.
  • Familiarity with Data Cloud or Customer Data Platforms a plus
  • Knowledge of data lakes, cloud storage
  • Understanding of HIPAA-compliance and personal identity security a plus
Additional DetailsEmory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare’s Human Resources at . Please note that one week's advance notice is preferred.

Emory Healthcare