Marketing Automation Lead

With Intelligence

  • New York City, NY
  • $103,000 per year
  • Permanent
  • Full-time
  • 1 day ago
  • Apply easily
Title: Marketing Automation LeadLocation: New York (Hybrid - 3 days from office)Salary: $103,000 + discretionary bonusWith Intelligence is a leading provider of business intelligence, data and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 500 staff globally with our New York office based in Manhattan.We are seeking an experienced Data/Automation marketer to transform our marketing technology ecosystem and suggest operational improvements between departments.The successful candidate will spearhead the development of sophisticated marketing dashboards that accurately measure campaign and channel attribution. They’ll be responsible for optimizing our marketing channels and technologies, collaborating on SEO strategy, and ensuring seamless integration across platforms.A key aspect of this role will be identifying critical behaviors and purchasing patterns that can be used to guide our web team in implementing persona-based optimizations. They’ll build and maintain robust data processes including lead scoring mechanisms, KPI tracking, and target management.The ideal candidate will recommend, implement and consistently maintain marketing automation initiatives throughout the funnel to drive conversions. Additionally, they'll lead in the development of streamlined processes between functions to ensure optimal handoffs and communication workflows. This position requires exceptional analytical skills, technical marketing expertise, and the ability to translate complex data into actionable insights for global stakeholders.Responsibilities:Data Analytics and Reporting
  • Lead in the creation of marketing data dashboards to provide accurate measurements in campaign/channel attribution for the Women’s Summits
  • Build and maintain accurate data processes including lead scoring, KPIs, and target tracking
  • Own key audience lists per asset class
  • Drive analysis of funnel performance and channels to influence marketing efforts
Marketing Technology and Optimization:
  • Ensure marketing channels are optimized across all platforms/technologies
  • Collaborate with the team to create a comprehensive SEO strategy
  • Maintain, update and optimize integration of Bizzabo, Pardot, Salesforce, and Swapcard platforms
· Drive marketing automation initiatives throughout the entire funnelChannel Optimization:
  • Lead initiatives to understand behaviors and purchasing patterns of various personas
  • Guide web team in optimizing websites based on persona and behavior requirements
  • Translate data insights on user behavior by persona, channel and journeys into actionable improvements across all marketing channels
Process Development and Cross-Functional Leadership:
  • Lead development of streamlined processes between marketing, sales and investor relations functions
  • Establish optimal processes, handoff protocols and communication workflows between departments to ensure seamless collaboration across global teams and stakeholders
  • Support Audience Data Analysis in maintaining an accurate and structured database of relevant contacts for the Women’s Summits.
Requirements
  • Experience of working in a marketing automation or strategic marketing role, preferably within a fast-paced business environment
  • Proven experience of mapping customer journeys across channels and using findings to develop marketing strategies
  • Experience of implementing automated marketing programs, including writing engaging marketing copy, using user behavior to update and amend campaigns, and reporting back on successes.
  • Strong proficiency in the use of Salesforce or similar CRM platforms as well as marketing tools such as Pardot or Hootesuite
  • Excellent written and verbal communication skills
  • Able to prioritize work and adapt to competing demands and deadlines
  • Organized approach to work, with a strong focus on accuracy and attention to detail
  • Strong problem-solving skills – able to interpret data and draw meaningful conclusions to be able to present data issues and contribute to their resolution
  • Demonstrates resilience and remain calm under pressure, particularly when dealing with difficult situations
  • Can work well with minimal supervision, within defined parameters, demonstrating initiative and the ability to be proactive
  • Advanced Microsoft Office skills
  • Passionate, self-motivated and willing to participate in the team and be a stakeholder in developing this fast-growing brand
Benefits
  • 24 days PTO and bank holidays
  • Enhanced parental leave
  • Wellness days and incentives
  • Matched 401k
  • Health and dental plans
  • Birthday day off
  • Employee assistance program
  • Travel loan scheme
  • Charity days
  • Breakfast provided in the office
  • Social events throughout the year

With Intelligence