Program Marketing & Communications Manager

Vermont Energy Investment Corporation

  • Connecticut
  • $80,000-90,000 per year
  • Permanent
  • Full-time
  • 1 day ago
Overview:Job Summary:This position will lead the design, implementation, and continuous evolution of the Resource Hub, which is designed as a central, publicly accessible website that supports stakeholders across New England in accelerating heat pump adoption. The primary audience includes distributors, contractors, program implementers, and other supply chain stakeholders. This role is responsible for guiding the strategic direction of the Resource Hub, managing complex projects and partner relationships, and ensuring the delivery of an effective and easy-to-navigate website that contains high-quality data, tools, and educational resources. This position will serve as a key liaison to coalition states in New England, conveners, and internal stakeholders, and will coordinate with other hubs and work together with VEIC’s Creative & Digital team to ensure a cohesive and impactful approach.Location:This is a remote position, and the ideal candidate will be located in Connecticut, Maine, Rhode Island, Vermont or Massachusetts.Compensation:At VEIC, we are committed to pay transparency. The starting pay range for this position will be between $80,000-$90,000. Based on market data, pay may vary depending on job-related knowledge, skills, education, experience, and location. Please discuss your intended work location with the recruiter for more information. The total compensation package for this position also includes a full range of medical benefits, 403(b) eligibility with match, Combined Time Off (CTO), Care and Concern leave, Parental leave, wellbeing benefit, a community service day, and eight paid holidays that are effective as of your first day of employment.Inclusive Workplace statement:We are committed to building a work community that is inclusive and welcoming to all individuals. We value a culture that includes a variety of backgrounds, experiences, perspectives, and thoughts. Climate change impacts all of us; however, we are impacted differently based on our identities and experiences. We all deserve a place at the table to make decisions about our collective future – we hope you’ll consider joining us as we work towards our vision for a healthy planet, thriving people, and energy justice.Candidates across all markers of identity (age, race, gender, ability, veteran status, communication style, etc.) are highly encouraged to apply. Responsibilities:Essential Functions:Program Implementation & Management
  • Leads day-to-day operations of the Resource Hub, ensuring timely execution of priorities and coordination across teams.
  • Oversees the delivery of Resource Hub team outputs, ensuring alignment with program goals and partner expectations.
  • Collaborates closely with internal Creative and Digital, and IT teams, and cross-functional partners to ensure effective digital tools, data systems, and infrastructure.
Stakeholder & Partner Engagement
  • Engages with coalition states, conveners, LIDAC members, and advisory council participants to build trust and coordination.
  • Works with the Insights team to design and conduct feedback mechanisms (e.g., focus groups, surveys) to gather stakeholder input and drive continuous program refinement.
  • Integrates stakeholder insights into program operations and shares lessons learned to support program scaling and improvement.
  • Builds consensus with internal and external teams on project pathways to meet aggressive timelines.
  • Manages and maintains strong relationships with key partners, including state-level collaborators, funders, and third-party organizations (e.g., NEEP).
Project Management
  • Coordinates and oversees multiple project workstreams, tracking milestones, deliverables, and deadlines to ensure accountability.
Data Analytics, Reporting & Continuous Improvement
  • Works with internal digital performance manager to gather and synthesize data, translating complex information into digestible insights for diverse audiences, including:
  • Website Analytics (GA4)
  • Advertising Performance Metrics
  • Email Newsletter Metrics
  • Regional mapping tools and trend analysis related to building decarbonization policies, housing stock, fuel sources, incentives, and energy costs
  • Provides monthly, quarterly, and annual program updates for reporting to the client and advisory council.
  • Makes recommendations on websites and content evolutions to align with an evolving market.
Resource Development & Dissemination
  • Works with SMEs to audit existing state resources to develop a content strategy map which will outline core content for inclusion on the Resource Hub.
  • Develops project briefs for the development of net-new educational resources and tools.
  • Develops segmentation strategies for email newsletters and oversee content strategy and dissemination. Content development
  • Works collaboratively with the Creative & Digital Project Management lead as well as developers, copywriters and designers to deliver highly effective communication solutions on time and within budget.
  • Ensures consistent and equitable access to high-quality resources through effective distribution channels.
  • Other duties as assigned.
Qualifications:Knowledge And Experience:
  • Strong personal commitment to the mission, vision, goals, culture, and values of VEIC.
  • Bachelor’s degree plus ten or more years of relevant professional experience, including managing communication projects and multi-faceted client relationships, or a similar combination of education and experience from which comparable knowledge and skills were acquired.
  • Proven ability to lead cross-functional teams, manage complex projects, and drive strategic initiatives.
  • Demonstrated ability in both leading, inspiring, and working within a team environment and supporting the needs of internal clients, partners, and stakeholders.
  • Experienced at effectively overseeing the strategy, client, and project management of complex, multi-faceted communications and digital development projects.
  • Experience working within, or closely with, marketing agencies to produce high-quality deliverables in alignment with strategic objectives and client expectations.
  • Excellent ability to manage teams and subcontractor resources and work effectively across an organization with a focus on meeting customer needs.
  • Demonstrated ability to create and implement marketing and communication strategies. Ability to think creatively in the development and delivery of marketing and communications services.
  • Proficiency with Microsoft Office applications and Adobe Creative Cloud.
  • Demonstrated ability to synthesize and present data to inform strategy and decision-making.
  • Experience working with state coalitions, advisory councils, or multi-stakeholder groups strongly preferred.
  • Familiarity with clean energy, equity-centered program design, or nonprofit sector work is a plus.
  • All positions at VEIC are subject to criminal background checks. This screening is conducted in compliance with applicable laws and is a standard part of our hiring process to ensure the safety and security of our employees, clients, and contractual obligations.
Work Environment and Physical Requirements:This position primarily involves desk-based work with extensive collaboration and communication responsibilities. Physical requirements include:
  • Ability to remain stationary at a workstation for extended periods (typically 6-8 hours per day with regular breaks)
  • Regular use of computer, keyboard, mouse, and telephone/headset requiring fine motor skills and repetitive hand/wrist movements
  • Visual acuity to view digital screens, documents, and presentations for prolonged periods
  • Verbal communication abilities are sufficient for clear articulation during in-person and virtual meetings, presentations, and discussions
  • Auditory capabilities to participate effectively in conversations, conference calls, and virtual collaboration sessions
  • Cognitive focus for simultaneous management of multiple communication streams, projects, and stakeholder relationships
  • Occasional movement between meeting spaces, collaboration areas, and individual workstations
  • Minimal lifting requirements (typically under 15 pounds) for office supplies, equipment, or materials
VEIC provides ergonomic assessments and appropriate accommodation to support team members in this collaborative environment, if needed. Our commitment to wellness includes encouraging regular movement breaks and supporting flexible work arrangements that promote sustainable productivity aligned with our core values.Travel Requirements:No Travel RequiredThis position does not require regular travel. Occasional in-person attendance at company events or meetings (typically 0–2 times per year) may be encouraged, but participation is often optional or available virtually.

Vermont Energy Investment Corporation