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The Digital Asset Manager is responsible for the management and governance of enterprise-wide digital assets within the enterprises' Digital Asset Management (DAM) system, WebDAM. This position will continuously and strategically assess and improve the DAM platform and ensure that it continues to provide value. In addition, this position is also responsible for defining and dictating agency needs for legal requirements, asset research, renewals, expirations and process documentation to support the ingestion of assets into WebDAM.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Advanced knowledge of industry legal requirements to ensure DAM assets correspond to, and meet documentation requirements including licenses, right-to-use waivers, and any other documentation which will be digitally stored, organized, and used for proof of usage rights
Responsible for meticulously maintaining functions within the DAM system. This includes, but is not limited to, ensuring assets are uploaded with proper users & permissions; metadata, keywording, cataloging, categorizing and organization is accurate and consistent; and relevant checks and balances of all contracts and documentation requirements are met
Serves as a subject matter DAM expert and partners with operations management and Art Buyer to dictate and implement best practices. This position will define criteria and requirements for integrations, workflows and processes across the organization (e.g. Digital, Social, PR, Broadcast Video) and within multiple digital asset categories and platforms.
Govern daily DAM Download Requests with discretion of approvals from internal/external requestors, in relation to usage restrictions, security permissions and troubleshooting guidance based on various distribution systems
Evaluate, develop and implement efficiencies for ongoing asset management including processing, keywording and archiving content (both digital and hard media) as required per existing metadata modes, nomenclature standards, taxonomies and controlled vocabularies.
Define, dictate and guide agency teams on process and documentation needed for audits and renewals of expiring assets; stock and licensing for proper rights; and usage and purchasing
Partner with Art Buyer to develop and implement changes in business needs for the organization. Ensure compliance within all digital platforms to support the creation and implementation of roadmap for future development of the DAM system. Report and analyze measurements of ROI with assets and stay current on industry standards.
Perform other job-related duties as requested.
Bachelors degree in library or computer science, digital arts, videography or photography, or equivalent experience with digital asset management.
One (1) years of experience in digital arts, videography or photography or digital asset management at an agency, in-house or freelance.
Advanced knowledge of DAM systems, including structure, functionality, taxonomy and metadata
Knowledge of video formats, codecs and transcoding
Experience with cross-functional library or content management systems (e.g. WebDAM, Sprinkler, EDAM, Leonardo, AEM, etc.)
Adobe Premier understanding - Knowledge of Word and Excel
MGM Resorts International