Senior Director, Revenue Marketing

Planet Labs

  • San Francisco, CA
  • Permanent
  • Full-time
  • 7 days ago
Welcome to Planet. We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world's toughest obstacles.As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.About the Role:We are seeking an experienced and strategic Senior Director of Revenue Marketing to lead worldwide revenue marketing. This person will report to the SVP of Marketing and will build, manage, and optimize demand generation, event marketing, field marketing, digital marketing, and marketing operations. This role is responsible for the end-to-end demand generation strategy and execution, with a goal of generating a pipeline for global revenue targets. The Senior Director of Revenue Marketing will advance Planet's mission by leveraging geospatial analytics and the Space Economy to make change visible, accessible, and actionable.This leader will drive strategic support, critical projects, enhance efficiency, and ensure alignment and communication. They must collaborate with global leaders, especially in Sales, to drive efficiency, promote cross-collaboration, and unlock opportunities in key sectors like Defense & Intelligence (D&I), Civil Government, and Commercial. A focus for this role is making informed decisions on solutions that provide clear, valuable outcomes to key customer segments and nurturing top accounts. This role will also lead Directors of Regional Marketing and Growth to foster cohesion and alignment across all regional efforts.This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.Impact You'll Own:
  • Strategic Leadership & Pipeline Ownership: Develop and implement a multi-channel demand generation strategy to drive qualified opportunities and pipeline within the Target Account List, focusing on high-priority solutions for D&I and Civil Government. Own pipeline targets, aligning marketing plans, channel strategies, and analytics with strategic bets.
  • Global Market & Sales Enablement: Provide marketing support for sales teams in North America, LATAM, Europe, and Asia Pacific. Lead global field marketing teams, providing strategic direction to Directors of Regional Marketing and Growth to ensure cohesion and collaboration with regional sales for impactful campaigns. Oversee global events to boost brand awareness, customer loyalty, and lead generation.
  • Digital & Outbound Strategy: Manage and optimize digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. Create outbound marketing and ABM frameworks that are aligned with sales objectives and tailored to specific industries. Drive innovative campaigns to effectively market Planet's solutions and engage target audiences.
  • Performance Optimization & Data-Driven Growth: Use advanced data and analytics to monitor, optimize, and strategically allocate the budget for maximum ROI. Cultivate continuous testing and optimization to improve channel performance, demonstrating Planet's differentiated data value.
  • Deep Cross-Functional Collaboration & Revenue Alignment: Foster seamless collaboration with key cross-functional partners, including Product Marketing, Comms, Sales, Data Science, and Revenue Operations, to drive collective success. Ensure alignment on messaging, campaigns, and metrics for aggressive pipeline generation and nurturing top accounts. This includes strategic AI efforts to accelerate value and adapting regional strategies.
  • Team Leadership & Development: Hire, manage, mentor, and coach a high-performing team of Demand Generation, Marketing Operations, Event, and Field Marketing professionals to foster excellence, cohesion, and accelerate topline growth.
What You Bring:
  • 10+ years of experience in B2B demand generation at a technology-focused enterprise-scale business.
  • 8+ years of management experience, building and scaling teams of 10 or more professionals.
  • Experience leading marketing directors who oversee regional or specialized functions.
  • Experience marketing technical products (data, analytics, platform) in D&I, Civil Government, Commercial sectors.
  • Experience supporting Go-To-Market motions.
  • Experience impacting sales teams in North America, LATAM, EMEA, and APAC.
What Makes You Stand Out:
  • Ability to learn complex technical domains, especially how Planet's unique data assets fit within multimodal AI models.
  • Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  • Excellent communication, interpersonal, and presentation skills, with an ability to engage and influence stakeholders.
  • Ability to set a broader direction and bring cohesion across diverse marketing teams and regional leads.
  • Familiarity with AI-first growth marketing strategies and implementing solutions to scale.
Application Deadline:November 19, 2025 by 11:59 PM PSTBenefits While Working at Planet:These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
  • Comprehensive Medical, Dental, and Vision plans
  • Health Savings Account (HSA) with a company contribution
  • Generous Paid Time Off in addition to holidays and company-wide days off
  • 16 Weeks of Paid Parental Leave
  • Wellness Program and Employee Assistance Program (EAP)
  • Home Office Reimbursement
  • Monthly Phone and Internet Reimbursement
  • Tuition Reimbursement and access to LinkedIn Learning
  • Equity
  • Commuter Benefits (if local to an office)
  • Volunteering Paid Time Off
Compensation:The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.San Francisco Salary Range$162,600—$203,200 USDWhy we care so much about Belonging.
We're dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That's why Planet is guided by an ultimate north star of Belonging-dreaming big as we approach our ongoing work. If this job intrigues you, but you're thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don't just fill positions, we aspire to fulfill people's careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you're excited to come along for the ride.EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.Accommodations:
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Planet Labs