Senior Research Analyst - WFTV
CoxHealth
- Orlando, FL
- Permanent
- Full-time
- Track, analyze and produce daily, weekly, and monthly ratings reports and trends
- Effectively position the primary and secondary data in the form of sales support pieces, custom sales presentations, qualitative analysis and comparagraphs
- Audit the log for daily NSI reporting of program changes (E-Names)
- Maintain the NSI Overnight ratings database
- Update and maintain Avail Inventory in Wide Orbit Media Sales creating program estimates and interfacing with Locality
- Utilize Digital Research Tools (Google Analytics, Tableau) to analyze and produce effective presentations and support material for the Digital Sales Team
- Demonstrate working knowledge of all primary and secondary research products, their application and software. (These products include but are not limited to: NSI Arianna, Nielsen Local Television View (NLTV), Wide Orbit Media Sales, Marshall Marketing, Vivvix Reports, Cross Sell, Google Analytics )
- Must demonstrate strong command of Microsoft Office products including Power Point, and Excel. (The ability to build and maintain pivot tables is preferred)
- Strong understanding of sales process and the ability to make occasional sales call presentations
- Oversee various research related projects
- Assist the Regional Research Director to provide each department in the station with outstanding research services.
- BA or BS degree in Communications, Marketing, Business or relevant field required.
- 2+ years of experience working in media marketing, market research, or a
- Strong time-management skills required.
- Good Writing Skills
- Advanced skill in Excel, and PowerPoint required.
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visitReq #: 1139 #LI-Onsite