Vice President of Sales and Marketing

• Impactful Work: You can make a difference every day, receive plenty of hugs, and be the one to put a smile on the faces of our residents.
• Supportive Community: You can be part of a compassionate team that truly values teamwork and respect.
• Career Growth: Whether you're a newbie or a seasoned pro, we offer exciting opportunities for you to advance both professionally and personally.
• Fun and Engaging Environment: Work hard and have fun in an inclusive environment where you'll create lasting friendships and experience unforgettable memories.
• Work-Life Balance: Enjoy flexible scheduling options that fit your life.

• Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition.
• Family Atmosphere: Close-knit community where everyone feels at home.
• Paid Time Off: Enjoy a competitive PTO plan to recharge and relax.
• Daily Access to Wages: Flexibility to access your pay whenever you need it.
• Complimentary Meals: Delicious free meals while you work.
• Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
• Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more...
• Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance.
• 401(k) Plan: Secure your future with company contributions

• Develop and execute an integrated sales and marketing strategy to increase occupancy, optimize value per unit, and expand market presence.
• Leverage data analytics (including performance metrics, CRM and call center data, consumer surveys, market trends, and ROI analysis) to inform strategic growth plans and optimize marketing and sales tactics based on results.
• Use data and performance metrics to balance occupancy targets with rate integrity, ensuring sustainable growth without compromising margins.
• Proactively monitor internal performance and external market trends to refine strategy and stay ahead of emerging opportunities and challenges.
• Lead long-term growth initiatives (ex: market repositioning, new developments, and expansion) while driving measurable results that create long-term value.

• Lead and coach the Sales and Marketing professionals, regional directors and community-level leaders to meet and exceed occupancy and conversion goals across all regions and community types.
• Design and optimize scalable sales systems, lead tracking, and performance management through modern CRM platforms.
• Strengthen referral networks by building strategic enterprise-level partnerships.

• Lead Americare's digital marketing strategy, including managing the website, online advertising (SEO, Google Ads, social media), email marketing, reputation management, and content creation.
• Oversee brand consistency, public relations, and corporate communications, acting as ambassador for Americare.
• Implement analytics tools (e.g., Google Analytics, M.A.P.) to monitor engagement, lead source attribution, and ROI.
• Ensure Americare's digital presence reflects its mission, differentiators, and service quality across all channels.
• Manage external sales and marketing partnerships to drive occupancy growth, ensure strong ROI, and deliver results aligned with brand strategy and market demand.

• Recruit, develop, and retain a high-performing Sales and Marketing team aligned with Americare's RISING and Hometown Hospitality Values.
• Equip community and regional leaders for success by providing training, performance tools, benchmarks, and a supportive accountability framework.
• Foster a culture of innovation, collaboration, and accountability focused on the employee, resident and family experience.
• Promote an environment that supports employee growth, career development, and work-life harmony.

• Partner with Operations, Clinical, People Leadership, IT and Finance to ensure alignment in strategy development, pricing, service delivery, and customer experience.
• Support initiatives that impact employee recruitment, community reputation, and long-term sustainability.

• Provide coaching and communications support to Operations regarding inquiries and concerns from residents and families to ensure they are addressed promptly and professionally.
• Demonstrate honesty, transparency, and ethical behavior in all interactions aligning with Americare RISING and Hometown Hospitality values.
• Uphold compliance and ethical standards in all marketing and sales activities.
• Champion a service-oriented approach that builds trust, transparency, and long-term satisfaction.

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (Master's preferred).
• 5+ years of senior-level or equivalent experience across sales, marketing, and analytics in senior living, healthcare, or hospitality.
• Demonstrated success in leading digital marketing campaigns, improving occupancy, and managing multi-site teams.
• Experience aligning pricing, payer strategy, and sales tactics to maximize revenue across a continuum of care is strongly preferred.

• Deep understanding of digital marketing tactics and tools, including CRM and marketing automation platforms.
• Strategic mindset with the ability to execute with speed and efficiency based on market trends and internal performance insights.
• Proficiency in CRM systems (e.g., Aline, Sherpa, Salesforce) and digital platforms (e.g., HubSpot, Google Analytics).
• Excellent interpersonal and communication skills, with a passion for leadership and innovation.
• Deep expertise in leading the sales function, including standardized best practices, training and development, performance management, and data-driven sales analytics.
• Ability to work cross-functionally and lead through influence.

Americare Senior Living