Manager, Influencer

Golin

  • Dallas, TX
  • $55,000-95,000 per year
  • Permanent
  • Full-time
  • 1 day ago
Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Stop 'gramming your breakfast bowl and keep reading.Golin Dallas is hiring a Manager, Influencer with a specialty in Influencer Strategy and Engagement.Golin has been on a winning streak of recognition: PRWeek's Best Place to Work, Provoke Media's Global Agency of the Year, PRWeek's Large Agency of the year and winning two Grand Prix at Cannes.Riding the wave of recognition and award-winning work, the Manager, Influencer has an incredible opportunity to work with a rock star team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends that help promote and protect the brand in Dallas and keep Golin on top.It's an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.You'll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You'll create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll integrate across digital platforms, organic and paid channels to drive results.Sound like you want to “Go All In” with us? Here are the details:What You'll Do:
  • Develop influencer strategies across a number of industries, verticals, and brand programs
  • Recommend the optimal influencer approach relevant to a client's program objectives
  • Regularly identify and vet new and up-and-coming influencers for current and future programs
  • Create meaningful relationships with online influencers to deliver above and beyond content and engagement
  • Sever as a liason between client teams and influencers to deliver mutually beneficial results.
  • Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
  • Manage off- and online influencer engagements including experiential and influencer events
  • Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
  • Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities
  • Advise clients on and execute paid social media campaigns
  • Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
  • Cultivate a culture of support, growth and partnership among team
  • Foster and maintain productive and influential client relationships
  • Identify solutions and work with teams and independently to drive client success and grow relationships
  • Serve as culture builder and mentor, driving innovation and ideas while sparking team members' careers
Qualifications:
  • Bachelor's degree in marketing, communications or related field with 3-5 years' experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
  • Passion for uncovering the latest digital marketing and social media platforms and tools
  • Excellent verbal, written, presentation and problem-solving skills
  • Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
  • Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, Twitter, Instagram and LinkedIn
  • Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
  • A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
  • Highly adaptable and ability to shift priorities in real-time to meet client needs
Please note: This is a hybrid located in Dallas, TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office while maintaining flexibility for remote work.About Golin:Golin is a global, award-winning public relations agency that helps the company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare, technology and consumer service companies in the world.Salary Range: $55,000 - $95,000Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

Golin