(Senior) Marketing Content Specialist

Exotec

  • Atlanta, GA
  • Permanent
  • Full-time
  • 24 days ago
  • Apply easily
Exotec is at the forefront of technological excellence in order to redefine the relationship between humans and robots. Our solutions are contributing to the success of some of the largest brands in retail and e-Commerce by revolutionizing the way they fulfill their orders to the end consumers, all while mitigating labor constraints and increasing workplace safety.Through the unification of state-of-the-art software and high-performance hardware, our robotic solutions are now deployed across the globe, and our exponential growth has led us to become the first industrial unicorn in France.Working at Exotec is an exciting opportunity to give purpose to your skills. Learn and grow with more than 1,000 ExoPeople (and counting!) around the world to help turn your ideas into a reality.The robotics revolution is just the beginning at Exotec. Will you be part of it?Responsibilities
  • Develop and execute a content strategy aligned with short- and long-term marketing goals.
  • Plan, create, and optimize impactful content for every stage of the marketing funnel (awareness, consideration, conversion), including blogs, newsletters, webinars, whitepapers, ad copy, and more.
  • Write, proofread, edit, and publish website content, ensuring alignment with brand voice and SEO/GEO best practices.
  • Plan and execute email nurturing campaigns to engage leads, support customer retention, and drive conversions.
  • Collaborate with internal creative teams (video, graphic design) and cross-functional stakeholders to deliver high-quality, integrated marketing campaigns (online and offline).
  • Conduct keyword and SEO res earch to inform content creation and campaign optimization.
  • Oversee and coordinate with retained digital marketing agencies.
  • Monitor industry trends, identify timely topics, and generate creative campaign ideas.
  • Track and analyze KPIs for content, SEO, SEA, and GEO, optimizing campaigns for maximum impact.
  • Continuously improve content marketing processes and ways of working.
RequirementsWe strongly encourage applications from candidates of all genders to help us build a truly inclusive environment. If you don’t meet every requirement listed below, don’t worry—your skills and experiences may still make you a great fit!
  • Bachelor's degree in marketing, Communications, Journalism, English, or related field
  • 3-5+ years of experience in content strategy, digital marketing, or editorial roles
  • Proven track record of creating and managing content across channels (e.g., website, social media, email, blogs, video)
  • Ability to understand highly technical materials and translating them into customer-centric messaging
  • Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Experience publishing and optimizing content using WordPress is strongly preferred
  • B2B tech experience, particularly in automation/robotics is strongly preferred
  • An analytical mind and strong problem-solving ability
  • Travel up to 25%, inclusive of a training period at Exotec's global headquarters in France and ongoing domestic/international travel to client sites across North America
Benefits
  • Competitive compensation package, inclusive of salary and annual company bonus
  • Comprehensive medical, dental and vision coverage
  • Generous vacation and time off policy
  • 401(k) with company match up to 5%
  • Eligibility to participate in Employee Share Program after 1 year of employment
  • Continuous opportunities for training and development in a quickly growing, international company
  • Company-hosted teambuilding and social events
  • Beautiful, newly renovated office space in midtown Atlanta
To apply, please submit your résumé. Only shortlisted candidates will be contacted for the next steps in the hiring process. We look forward to receiving your application!Exotec is an equal opportunity employer and all applicants will be considered without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, military or veteran status, genetic information, marital status, ethnicity, or any other protected classification, in accordance with applicable federal, state, and local laws. We provide an inclusive work environment that respects all differences.

Exotec