Brand Ambassador - Oneonta, NY
MKTG
- Oneonta, NY
- Permanent
- Part-time
- Actively engage and educate consumers at the point of experience, purchase and consumption
- Humanize the brands and build trust of consumers through education
- Lead consumers through a sampling journey of featured product(s)
- Regularly complete digital training for market, brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
- Follow Responsible Server Guidelines and report Guideline violations
- Merchandise accounts with Diageo point-of-sale (POS) when applicable
- Pay for bar spend or product via company issued debit card
- Pick up or accept delivery of promotional materials from Event Team
- Ensure proper care and return of company property (i.e. - uniforms, event materials)
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos to showcase our events to Diageo
- Understand how Diageo brands differ from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures
- Outgoing Brand Knowledge and Personification of the Brand - BA must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BA must be able to translate brand information to consumers in a relatable manner.
- Engaging - BA must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
- Reliable - BA must always arrive to events ready to start on time, and must work until event end
- Able to stand/walk for extended periods of time
- Able to carry heavy trays, boxes, objects
- Able to maintain a pleasant disposition under stress
- Satisfy consumer appeal and client marketing requirements
- Approachable and able to engage consumers