You're an original. So are we.We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga.As Brand Marketing Specialist, Dockers, you will report to the Dockers Director of Marketing for US/Canada. You help shape and implement the Dockers brand presence in the region. Responsible for both Social Media and Public Relations strategies, this professional enhances Brand Equity metrics and fostering positive brand perception. By curating engaging content, working with important partners, and driving media visibility, the Specialist contributes to Dockers' growth and reputation.About the JobSocial MediaManage Dockers social media strategy and calendar posts in the US and Canada and to enhance brand awareness, interaction and follower growth.Responsible for the brand's content on Facebook, YouTube, X, Instagram and TikTok.Create the differentiated content grid for each Dockers profiles in social media.Ensure that brand social media comments are answered.Work with the Media Agency on the paid ads strategy to increase the interaction of the posts and their reach.Increase the number of followers on social media.Make social media content in Canva or Microsoft Designer according to each profile.Craft and release organic content for Reels and TikTok (basic video editing) at Dockers stores near San Francisco.Present improvement plans for Social Media indicators.Report monthly, quarterly and annual results to management.Liaise with global teams to share best practices and define strategies.Public RelationsDevelop comprehensive US PR plans, setting objectives, KPIs, strategies and program roadmaps.Manage PR agency execution to achieve brand goals, including increased media publications, product placements and engagement with content creators.Cultivate relationships with Editors, Key Opinion Leaders, Influencers, and Brand Advocates.Distribute seeding/samples to press, agencies and influencers.Manage one PR direct reportBilling ProcessEnsure submission of Finance process and invoices.Monitor the billing process with company partners.Track budget expenses monthly, semi-annually, and annually.About YouBachelor's Degree preferred.Min 4 years of relevant digital marketing, social media management or Creative Agencies.Fluent in Microsoft Suite, Canva, Photoshop, or Microsoft Designer.The expected starting salary range for this role is $66,500- $104,800. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.Five hours of paid volunteer time per month with nonprofit organizationsProduct discount of 60% off regular-price merchandisePaid Family Leave#LI-HybridEOE M/F/Disability/VetsLOCATION San Francisco, CA, USAFULL TIME/PART TIME Full time
