Director, Product Marketing, Mailchimp

Intuit

  • Atlanta, GA Mountain View, CA
  • Contract
  • Full-time
  • 8 days ago
Position Title: Director, Product Marketing, MailchimpReports to: Vice President, Product MarketingOrganization: GBSB Global Business Solutions GroupLocation: Mountain View, CA; San Diego, CA; or Atlanta, GAIntuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.OverviewReporting to the VP, Product Marketing, this executive will be responsible for Intuit’s Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including:
  • Scaled Acquisition
  • Mobile Messaging
  • Transactional Email/Messaging
This executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization: someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. We’re looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed. ResponsibilitiesResponsibilities
  • Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
  • Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
  • Develop the segmentation and positioning strategy, and enable GTM readiness
  • Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
  • Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
  • Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
  • Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
  • Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
  • Serve on the US Marketing extended leadership team

Intuit