Marketplace Marketing Manager

isolved

  • Charlotte, NC
  • Permanent
  • Full-time
  • 14 days ago
  • Apply easily
Job DescriptionMarketplace Marketing ManagerP1SummaryThe Marketplace Marketing Manager is responsible for driving demand and awareness of isolved's Marketplace and Strategic Partners across both the customer and reseller ecosystems. This role leads the development and execution of integrated marketing programs that support partner promotion, customer adoption, and channel engagement. Working cross-functionally with teams across sales, product, and marketing, the Marketing Manager plays a critical role in growing partner-influenced pipeline and deepening isolved's value within its client and reseller base.Core Job Duties
  • Develop and execute marketing campaigns that promote Marketplace and Strategic Partner solutions to customers and resellers
  • Create integrated multi-channel programs using email, digital, events, direct mail, and content to drive partner awareness and engagement
  • Collaborate with cross-functional stakeholders in product marketing, sales, customer success, and creative to align messaging and execution
  • Support lifecycle marketing efforts by mapping Marketplace content and promotions to key stages of the customer and reseller journey
  • Establish program goals and KPIs; track campaign performance, report results, and identify areas for optimization
  • Maintain alignment with Marketing and Sales Operations to ensure accurate lead tracking, segmentation, and reporting
  • Serve as a subject matter expert on Marketplace offerings and help drive demand through campaigns, enablement, and communications
Job ComplexityDeveloping professional expertise. Beginning to focus on attaining proficiency in or or more areas of the role. Applies acquired job skills and company policies and procedures to complete assigned tasks.InteractionWorks on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Builds productive internal/external working relationshipsSupervisionNormally receives general instructions on routine work, detailed instructions on new projects or assignments.Minimum Qualifications
  • 3–5 years of experience in marketing, preferably with customer or field marketing exposure
  • Proven ability to develop and manage integrated marketing campaigns across multiple channels
  • Strong project management and organizational skills, with the ability to manage multiple priorities
  • Excellent communication skills, both written and verbal, with the ability to adapt messaging to varied audiences
  • Experience collaborating with cross-functional teams in a fast-paced environment
  • Ability to analyze campaign performance and use data to inform decisions
  • Familiarity with the software industry; HCM experience preferred but not required
  • Proficient in Microsoft 365, especially Word, Excel, and PowerPoint
  • Bachelor's degree in Marketing, Digital Marketing, or a related field, or equivalent business experience
  • Ability to travel occasionally as required
Physical DemandsProlonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.Travel RequiredYes, up to 15% domestic travel may be required.Work AuthorizationEmployee must be legally authorized to work in the United States.FLSA ClassificationExemptLocationAnyEffective Date08/14/2025Internal Job TitleMarketplace Marketing ManagerAbout isolvedisolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit .isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit for more information regarding our incredible culture and focus on our employee experience. Visit for a comprehensive list of our employee total rewards offerings.

isolved