Description :Essential Duties and Responsibilities include the following. Other duties may be assigned.
Takes lead role in implementing Tamarisk’s Marketing and Sales Plan, with a full understanding of how this property relates to CJE’s mission, values and vision.
Works closely with the Tamarisk Executive Director, CJE’s Chief Marketing Officer, with the development and implementation of the quarterly marketing plan. Keeps informed of all trends, developments, concepts, and techniques that inform the successful marketing of this independent living community.
Meets all expectations of scheduled occupancy budget, with ongoing reviews by ED CJE’s CFO, and Chief Marketing Officer.
Keeps Executive Director informed of all sales activity daily, following ED’s preferred protocol and methodology.
Responds and follow-ups with all inquiries (walk-in, phone, direct mail) in a timely and appropriate manner. Maintains/cultivates the CRM and wait list.
Manages and maintains “Hot Board/Move-in Move-out Board” to achieve maximum revenue goals.
Assists in creating and utilizing sales incentive toolbox as needed.
Schedules, conduct tours, and follow us with prospective residents of Tamarisk.
Creates, plans, and implements with Sales and Marketing Team and other program managers (at Tamarisk as well as throughout CJE’s continuum of services) on-site events to bring in prospective residents such as, but not limited to seminars, speakers, themed events, and family nights.
Understands, utilizes and maintains integrity of marketing/sales/list management system. Monitors sales/marketing staff productivity in CRM
Develops and maintains a professional and good working relationship with direct reports, fellow employees, residents, families, referral sources and care providers.
Creates, leads, and implements a results-oriented community outreach program, in coordination with CJE’s Outreach Team to achieve maximum impact.
In consultation with Executive Director: Hires, trains, disciplines and terminates departmental employees in accordance with company policy.
Takes lead with ED in training all Tamarisk staff on how to deliver 5-star hospitality service, ensuring messaging is consistent throughout the community.
Maintains confidentiality of all pertinent information (i.e., HIPAA-related, financial documentation, etc.)
Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
Performs other duties as assigned.
Supervisory ResponsibilitiesCarries out supervisory responsibilities in accordance with CJE’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work of staff or volunteers; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; maintaining relations across Agency departments, functions, and committees as well as community organizations and the CJE Board.This position has responsibility for HIPAA compliance in the execution of duties as well as for assuring that subordinate department members are HIPAA trained and compliant.Corporate ComplianceResponsible for overall compliance with federal, state and local laws, rules, regulations, standards, and adherence of safe work practices. Responsible for detection and reporting of non-compliance and for staff attendance at required in services.This position has responsibility for HIPAA compliance in the execution of duties as well as for assuring that subordinate department members are HIPAA trained and compliant.Exposure to bloodborne pathogens is not likely to occur in this position.Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education and/or Experience
Bachelor’s degree from a four-year college or university required, with proven sales and marketing experience.
Minimum of 5-7 years of experience in senior living, related to the position’s detailed duties and responsibilities.
Excellent communication and presentation skills, including written, verbal, and telephone marketing.
Proficient with a CRM.
Excellent organizational and time management skills.
Ability to work independently, be self-motivated and demonstrate good judgment in challenging situations.
Ability to be flexible and handle multiple projects simultaneously.
Knowledge of 5-star customer service standards and procedures.
Proficiency in general office systems, including Microsoft Office.
Ability to travel locally.
Previous supervisory experience preferred
Language SkillsAbility to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.Certificates, Licenses, RegistrationsReal estate license preferred but not required.Other QualificationsPrevious sales/admission experience in senior living.CUSTOMER SERVICEDisplays behavior that creates a customer service culture at CJE by understanding the needs of our clients and customers and demonstrating a strong bias toward service, quality and customer satisfaction.CJE Leadership CompetenciesTo perform the job successfully, managers should demonstrate the following leadership competencies:Attracting, Assessing, & Developing Talent—Attracts, assesses, selects, and develops highly effective staff with diverse capabilities; manages current job performance as well as long-term career potential of others; provides constructive feedback, guidance, and coaching to staff; develops and implements plans for employee/leadership development and diversity; provides staff needed resources.Team Leadership—Develops and articulates a team/department shared vision and strategy. Establishes roles and performance goals and delegates responsibility to staff members. Keeps the team focused, motivated and inspired to action. Manages interpersonal conflict and promptly addresses performance issues. Listens to team members and provides effective day-to-day communication. Builds strong teamwork and individual commitment.Business & Marketing Acumen—Has a strong business and marketing orientation; understands the meaning and implications of key financial indicators; assesses the financial implications of decisions; evaluates business and marketing options and how strategies and tactics work in the market.Driving Results—Assigns clear authority and accountability; directs change; monitors results using metrics and benchmarking; ensures compliance with policies and regulations; stays the course from start to finish; does not confuse effort with results; separates what is important from what is not; tackles problems directly.Strategic & Visionary Thinking—Anticipates future trends and directional shifts in the relevant marketplace; has a clear vision for the future; foresees obstacles and opportunities; generates breakthrough ideas; constructs competitive strategies.CJE ValuesAll staff should demonstrate the CJE Values in their behaviors and work practices.Respect—We recognize, honor and acknowledge the inherent value of each person for their wisdom, their culture, their background and their unique history.Advocacy—We encourage public policy which will benefit our clients by educating ourselves and the community. Furthermore, we give voice to our clients needs and facilitate a positive action on their behalf.Compassion—We treat everyone with caring, sensitivity, understanding, and supportive responsiveness.Intention—We approach our work and each task with mindful consideration as to what we are doing and why we are doing it, as individuals and as an agency.Accountability—We are responsible individually and as an Agency for honest, accurate work and interaction with others. We plan strategically and provide measurable quality care with clear fiscal and ethical responsibility.Innovation —We continue to advance our knowledge and strive to develop, evaluate and implement new and advanced programming and models of care to bring benefits to our clients, community and broader older adult/health care environment.CJE SeniorLife is an equal opportunity employer.