Director of Marketing - Hudson Square Portfolio

• Collaborate with Marketing, Asset and Property Management teams to identify and implement property- and portfolio-wide marketing objectives.
• Develop, execute, and maintain the annual marketing strategy and budget (~$3M+ annually), ensuring alignment with asset-level goals and broader portfolio initiatives.
• Lead monthly, quarterly and annual marketing performance reviews, providing leadership with insights and data-driven recommendations.
• Monitor and reforecast marketing spend in collaboration with accounting to ensure accuracy, compliance, and cost efficiency across all vendors.

• Oversee the development and implementation of portfolio-wide and asset-specific brand identities, ensuring consistency across all physical and digital touchpoints.
• Manage the creation of marketing collateral (print and digital) including leasing brochures, tenant communications, property videos, and building signage.
• Ensure brand standards are upheld across all internal and external marketing efforts, including third-party partnerships and public-facing materials.
• Guide creative direction for property activations, tenant experiences, and neighborhood branding to enhance market perception and tenant retention.

• Lead all aspects of traditional marketing, including media planning, out-of-home advertising, and on-site promotional materials.
• Manage digital marketing strategies, including social media, website content, SEO, and paid media, with a focus on audience engagement and brand storytelling.
• Oversee public relations efforts, including managing relationships with PR firms, reviewing press releases, and securing earned media coverage.
• Coordinate media buying, including print, digital, and out-of-home advertising, ensuring strategic placement and maximum ROI.

• Collaborate with experiential partners (e.g., BLACE) to activate pop-up installations in partnership with Hines events team.
• Facilitate movie/TV bookings through Atlantic Pictures, leading site visits, client negotiations, and production logistics.

• Oversee external marketing partners (e.g., design agencies, media buyers, event planners), ensuring projects meet deadlines, budgets, and strategic objectives.
• Negotiate and manage marketing-related contracts, ensuring favorable terms and timely execution.
• Collaborate with internal teams to deliver effective tenant communications, ensuring messaging aligns with overall brand voice and property goals.

• Establish and track key performance indicators (KPIs) across all marketing initiatives, using data analytics to drive decision-making and optimize marketing effectiveness.
• Provide regular performance reports to leadership, including insights on tenant engagement, brand reach, and ROI.

• Bachelor’s degree in marketing, communications, public relations, hospitality, or related field of study.
• Eight or more years of experience in real estate marketing, property marketing, or related fields.
• Strong background in both traditional and digital marketing strategies, with experience managing multi-channel campaigns.
• Proven track record of managing large-scale marketing budgets and external agency relationships.
• Exceptional project management skills with the ability to lead complex initiatives across multiple stakeholders.
• Strong written and verbal communication skills, with an ability to craft compelling narratives for both internal and external audiences.
• Proficiency with Microsoft Office products.
• Proficiency with forms of digital communication.
• Above-average ability to organize, manage time and understand and set priorities, and multi-task while maintaining deadlines.
• Strong interpersonal analytical, organizational and time management skills with consistent attention to detail and the ability to deal effectively with people at all levels.
• Demonstrated leadership, strategic-thinking, conflict resolution and problem-solving skills
• High energy, versatile and self-directed.
• Ability to maintain a high level of professionalism, integrity, and confidentiality.
• Strong sales and communications skills - verbal, written, and public presentation - are essential.
• Resourceful team player whose integrity will build strong and trusting relationships with tenants and teammates.
• Work indoors approximately 70% of the time and outdoors 30% of the time.
• Work weekends and evenings for events and as business needs deem appropriate.
• Use auditory and visual senses.
• Ability to stand and walk up to several hours per day including climbing stairs.
• Though occurrences are rare, be accessible up to 24 hours a day in case of an emergency to monitor social media.
• This position needs to be in the office most days as the rest of the Hudson Square AM & PM team work from the office.
• Compensation: $180,000 - $200,000

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