
Event Sales Manager
- Bentonville, AR
- Permanent
- Full-time
- Builds client base through outside sales calls, prospecting, direct mail, networking and referrals. Focuses on all markets, local and national.
- Conducts site tours, represents the hotel at trade shows and business events, focusing on all markets local and national.
- Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
- Achieves budgeted revenue goals and booking goals.
- Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
- Responsible for the entire sales process; client inquiries through payment and follow up thank you notes.
- Maximizes profit and optimizes space through sales in accordance with established pricing models, exercising good judgment.
- Creation of contract through Daylight collaborating with sales team where appropriate.
- Coordinates with the DOS to ensure profitable bookings, as well as with the Sales Team when necessary.
- Communicates with clients immediately following event to rebook and get feedback.
- Thorough knowledge of products/ services, able to answer questions from clients quickly and confidently
- Utilizing industry standard software,
- Creates and maintains accounts
- Creates inquiry records
- Documents activities
- Creates and prints necessary reports
- Creates contracts
- Assists with daytime event management and various event operational tasks when necessary.
- Maintains a good working relationship with guests, groups, and personnel from other departments.
- Maintains various financial responsibilities: tracking A/R, reconciliation between BEO & client bill, assuring accuracy in financial reporting.
- Enters event data into industry standard data management systems with upkeep/monitoring of event management.
- Excellent communication skills, both verbal and written.
- Most work tasks are performed independently. There is minimal direct supervision.
- Extensive knowledge of selling strategies and the ability to meet goals.
- Complete knowledge of hotel, catering, and event space.
- Able to utilize property adopted for booking, tracking, forecasting, and executing optimal selling strategies.
- Comprehends the group sales process and negotiate accounts.
- Able to develop and deliver training.
- Analytically approaches problem solving.
- Able to analyze financial statements and market data.
- Desires to participate as part of a team.
- Demonstrates self-confidence, energy and enthusiasm.
- Presents ideas and information in a concise, well-organized way.
- Effective listening skills.
- Manages group or interpersonal conflict situation effectively.
- Manages time well, correctly prioritizing tasks.
- Highly visible in areas of responsibility.
- Excellent negotiation skills in order to create win-win solutions.
- Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Outlook.
- Must pass a background check.
- High school or equivalent education required. Bachelor's Degree preferred.
- Six years event sales and management with a minimum of four years of hotel event sales or related discipline experience required.
- Some local travel to client sites and networking events
- Infrequent long-range travel.