Manager, Culture & Inclusive Marketing
- New York City, NY
- $103,200-141,900 per year
- Permanent
- Full-time
- Ensure that all marketing campaigns and content are genuinely inclusive, authentic, and actively promote diversity and inclusion.
- Provide extensive consultation and hands-on strategic support for key brands requiring integrated multicultural marketing plans.
- Continuously monitor cultural trends to keep stakeholders informed and ensure that the brand remains relevant, relatable, and resonant with the evolving values and identities of its consumers.
- Collaborate with cross-functional stakeholders to embed multicultural strategies into everyday thinking, actions, research plan and product innovation
- Education: bachelor’s degree in business administration and/or MBA or master’s degree in marketing, business management, or related field.
- Experience/Background: 4-5 years of multicultural marketing experience, executing content campaigns, and developing growth strategies. They managed brands and marketing programs for multicultural consumers, showing a nuanced understanding of key demographics and US diverse consumer markets.
- Analytics and Storytelling Skills: Strong analytical and storytelling skills to present findings, translate data into actionable insights, and provide tailored guidance to the marketing team, with a particular focus on multicultural consumer segments. Experience using Numerator Data, Power BI, Nielsen IQ is a plus.
- Strategic Thinking Skills: Demonstrated ability to develop and implement short-term and long-term strategic initiatives, driving business growth and cultural leadership.
- Culturally Savvy Marketer: A proven subject-matter expert, dedicated to ongoing learning, actively follows cultural trends pertinent to brands and partnerships. This entails applying innovative thinking to integrate these nuances into the brand plans and requires deep understanding of the diverse USA consumer segment.
- Commercial Marketing Experience: Prior experience in identifying marketing opportunities across diverse commercial channels, aligning recommendations with brand plans and business goals in key multicultural markets to drive sales growth.
- Collaboration and Agility: Strong collaboration skills, adept at working with cross-functional teams and fostering a collaborative environment for achieving shared objectives. Capable of quickly adapting to changing circumstances, embracing uncertainty, and responding promptly to evolving priorities, demonstrating agility.
- Communication Skills: Effective communication and persuasive skills to gain consensus through influence. Demonstrated capability to effectively convey cultural insights and information to key stakeholders, driving multicultural and inclusive initiatives forward.
- Competitive compensation including performance bonuses
- Domestic & international career development opportunities
- Competitive paid time off plan + wellbeing days
- Medical, dental, vision and life insurance
- Product allowance to enjoy on Pernod Ricard products
- Gym reimbursement
- Employee Assistance Program
- BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.