Vertical Product Marketing Manager - Midmarket
- San Jose, CA
- Permanent
- Full-time
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are consultative and trusted partners to the Gobal Business Solutions (GBS) and Product partners, driving revenue by landing products and solutions in market, through a vertical lens"Are you passionate about identifying problems and identifying solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: Home and Living, Food and Beverage). This individual will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the go-to-market strategies and identifying customer pain points. They would support and be part of a best-in-class team that has in-depth understanding of clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.Responsibilities:
- Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus with heavier focus on performance marketing solutions.
- Identify the strategic product initiatives to grow advertising revenue for the assigned verticals.
- Be focused on revenue & scaled activation and solution selling through Sales enablement.
- Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.
- Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc)
- Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development
- Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams.
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions
- Join meetings with top clients to recommend the product strategy they should adopt to leverage TikTok to meet their business goalsQualifications:Qualifications:
- Be revenue-driven and revenue-guided in all decisions
- BA/BS degree
- 5 years of experience in product marketing or product strategy with advertising products, ideally with CPG expertise and upper-funnel brand experience
- 5 years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role)
- Experience partnering with and influencing product teams to represent market/CPG requirements
- Experience partnering with and influencing sales teams and developing go-to-market strategiesPreferred Qualifications:
- upper-funnel / brand advertising; strong communication and case-building experienceTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2