Senior Product Marketing Manager, Amazon EBS, AWS Storage
- Boston, MA
- Training
- Full-time
Strategic Positioning & Messaging- Define product positioning and messaging that differentiates Amazon EBS
- Develop breakthrough messaging that translate complex storage technologies into clear customer value propositions
- Lead competitive intelligence efforts and develop reports that inform messaging and sales enablement
Go-to-Market Execution
- Drive go-to-market strategies for EBS capabilities, volume types, and innovations
- Execute breakthrough product launches that create compelling launch moments
- Work with business development and specialist sales teams to enable sellers with effective messaging and tools
- Partner with GTM, Solution Architect, and Partner teams to accelerate customer adoption
Content Development
- Create clear, technical marketing content across the buyer's journey (demos, videos, presentations, how-to guides, collateral)
- Drive integrated marketing campaigns across digital channels including social, search, email, paid ads, and events/hackathons
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Develop executive-level narratives and presentations for industry events and customer engagementsCross-Functional Partnership & Intelligence
- Partner closely with product management to influence roadmap based on market and customer insights
- Work with analysts and manage relationships with key industry influencers to build thought leadership
- Collaborate effectively across AWS with engineering, marketing, sales, business development, and evangelists
- Communicate customer requirements and provide input on product enhancements and future direction
Measurement & Optimization
- Define and track key business metrics that demonstrate marketing impact and ROIA day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with their data on AWS.About the team
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with customer segmentation, profiling, and targeting
- Experience creating and managing complex, cross-team project plansPREFERRED QUALIFICATIONS- Bachelor's degree in marketing, communications, business, or equivalent
- Master's degree in marketing, advertising, business or equivalentAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.