Marketing Campaign Manager - Digital Marketing (Advertising)
American Chemical Society
- Washington DC
- Permanent
- Full-time
- Deliver the digital demand strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
- Develop and execute compelling, scalable integrated marketing activities that encompass digital channels, with a focus on marketing through digital advertising.
- As the digital advertising marketing subject matter expert for the Journal Product Marketing Team, create and deliver a digital advertising marketing plan to include PPC, display, media buys and agency management, including development of new campaigns and optimization of existing activities.
- Collaborate with the Marketing Operations team to analyze and optimize digital advertising and share best practices with the Demand Marketing team.
- Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.
- Work with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to develop campaign strategies and activities to support journal/ portfolio updates, features, and other activities.
- Ensure that all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives, and tracked metrics.
- Manage budgets related to your campaigns, allocating resources to maximize Return on Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies as necessary to ensure optimal use of budget. Accurately record marketing spend and process invoices in a timely manner.
- Embrace A/B testing and innovation across the campaign lifecycle, focusing on data analysis to continuously optimize digital advertising. Share best practices with the wider Global Marketing department.
- Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.
- Record and share regular metric driven updates on channel impact, progress, and upcoming initiatives. Report on campaign impact/ results and suggest opportunities for optimization and improvement.
- Take initiative and dive into data to identify performance issues or opportunities.
- Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization.
- Work with global marketing teams on local application of global campaigns, understand local demand requirements.
- Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
- Attend internal and external meetings in-person or hybrid when required.
- Other duties as assigned, to meet business needs.
- Travel: Up to 20% as needed, domestic and international.
- Bachelor’s degree and 5+ years of practical experience of developing and executing marketing strategies across a variety of digital marketing channels including email marketing, digital advertising, PPC, paid social, media buys.
- Proven capability in the realm of managing PPC campaigns (client or agency side).
- Proficiency in using PPC platforms (e.g., Google Ads, Bing Ads, or social media advertising platforms). Experience in GA4, SEMRush a plus.
- Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
- Skilled in reporting, measurement, and analytics e.g., Google Analytics, in-platform reporting tools, campaign performance metrics.
- Experience with developing and managing marketing budgets.
- Ability to carry out marketing plans autonomously.
- Ability to quickly build strong relationships with colleagues and stakeholders.
- An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.
- Excellent project management skills with the ability to independently manage multiple projects simultaneously and meet both short- and long-term deadlines. Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
- Understanding of the role of external agencies for activities such as positioning, creative, media buying and channel management.
- Ability to provide manager and project teams with detailed feedback.
- Excitement about driving commercial results through marketing.
- Desire to learn new skills and grow as a well-rounded marketer.
- Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
- International marketing experience within a global organization.
- Experience in STM academic publishing marketing desirable.
- Understanding of the mission and values of the department and organization.
- Excellent working knowledge of MS Office products.
- Global Marketing:
- Senior Marketing Manager – Partner Publishing & New Journals
- Senior Marketing Campaign Manager – Experiential Marketing
- Journal, Portfolio, & Related Products marketing team
- In-country Marketers
- Marketing Centers of Excellence (“Marketing Operations”, “Conferences & Events” and “Strategic Communications & Brand”)