In-Store Shopping Experience Manager (Video Content)
Ektello
- Ridgefield Park, NJ
- Contract
- Full-time
Department: Home Entertainment Integrated Marketing (HE IM)
Reports to: Sr. Director Visual DisplayTop 3 Skill Sets 1) project management, 2) creative evaluation skills, 3) strong communication
Education Requirement Bachelor Degree
Years of experience 5 minimum
Teams Work Schedule: 4 days on site 1 Work from HomePosition Purpose:
Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.
Role and Responsibilities:
In-store and Online Video SolutionsResponsible for the implementation of in-store and online video content.
- Supports in-store video content creation/localization
o Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail
o Manage legal reviews of all content and aligns internally on changes to content
- Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation
o Collaborates with cross-functional teams on content deployment plans and approvals
o Manages the user interface on TVs for shopper engagement with content
- Reports metrics and shares insights where available
- Maintains a library of all content both with the production vendor and on digital content management system
- Oversees digital video content creation/localization
o Manages Explainer content usage on retailer websites
- Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.
- Support account team needs for promotional video content and or static art cards in retail.Retail Training, Field Team and Merchandising
Leads cross functional efforts to find new solutions to engage with shoppers in order to convert.
- Partners with training team on video and training needs
- Partners with the HE Field Team on video needs, and other marketing support
- Works closely with the Merchandising team on content plans by displays by retailer for all deploymentsSkills, Qualifications and Attributes
BA/BS required
Minimum of 5 years in marketing
Must be a creative thinker
Must be very detail oriented and skilled at project management
Ad hoc projects#LI-HB1