
Senior Content Strategist
- New York City, NY
- Permanent
- Full-time
The UX Lead role collaborates and coordinates with technology partners, product, development and marketing teams to reach TIAA's business goals while advocating for the overall user experience.
Educational Requirements
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
9ICJob SummaryThe Content Strategist Lead role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical lead role in shaping our end-to-end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.Key Responsibilities and Duties
- Lead and collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
- Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
- Lead and collaborate with UX design and Product teams to build consistency and clarity across experiences.
- Apply audience research analysis through a content strategy lens to understand audience needs, preferences, and how they consume content to plan for retirement.
- Strategize, plan, write and present content for emerging web and mobile experiences.
- Identify and help solve problems in new user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
- Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
- Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals.
- Understand and work toward business objectives and KPIs.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- 7+ years of content strategy and/or content management experience
- Strong demonstration in enterprise experience design; consumer product design; mobile platform design
- Strong demonstration in Figma and Microsoft Suite
- Eager to be innovative and possess a strong ‘test and learn’ mentality