Sr Manager, Defense and Intelligence, Global Public Sector
ServiceNow
- Washington DC
- Permanent
- Full-time
- Own and design innovative industry solutions, aligning industry content, product capabilities, partners, and messaging to enable the field to consistently tell a story and align to customer's key business imperatives while partnering with marketing on external assets showcasing domain knowledge, differentiators, and sales propositions.
- Identify key customer business imperatives to ServiceNow capabilities; Regularly meet with customers and partners to gather feedback, and internally vet and test these imperatives.
- Be the voice of the customer internally to sellers, enable partners with solutions, and advise sellers while helping with business planning and sales strategy.
- Research key industry and solution trends from various sources including publications, thought leaders, industry conferences and events. Document and communicate as they pertain to changes in positioning, capability gaps or total addressable market.
- Monitor global challenges and opportunities, identify best growth practices across all markets, and maintain connections with key global players both internally and externally.
- Attend external events of partners, competitors, and customers to bring knowledge to industry sellers, and use extensive ongoing industry knowledge to define and update industry personas and value propositions for each.
- Define discovery questions for key personas, collaborate with the value team to define industry value (both quantitative and qualitative).
- Maintain up-to-date domain assets. Identify gaps in foundational needs such as customer stories, demos, assets, and enablement, creating action plans to address these needs.
- Sponsor global community task force, and focus groups to share knowledge, drive innovation, and host regular community calls to share and gather information across all geographies.
- Offer thought-leadership both internally and externally on domain-related topics and actively engage in speaking, teaching, advocating, and championing the mission area in various forums, including webinars, podcasts, EBCs, customer calls, and more as a representative of the sector.
- Collaborate closely with Account Executives and Solution Consultants on use cases and customer opportunities, enabling teams on relevant solutions.
- Create and lead a global Center of Excellence on Defense & Intelligence
- Integrate, curate, and share use cases globally related to Defense & Intelligence.
- Partner closely with solution and field marketing to develop relevant and engaging assets. work closely with marketing teams to align assets and events to the GTM strategy.
- Co-innovate solutions with internal team of Architects, Designers and Developers to reimagine complex customer challenges.
- Help develop strategic market/product line business plans and marketing programs to support sales in designated market segments, identifies volume and strategic customers and develop partnerships
- Structure complex problems, develop hypotheses, conduct analyses and suggest recommendations through a data-driven process
- Collect and analyze large datasets and summarize insights
- Develop compelling recommendations, communicated in high-quality output
- Support teams to identify opportunities, unlock productivity and accelerate execution
- Analyze market data to identify trends/opportunities, develop strategic direction from market data, and creates compelling market analysis presentations
- Minimum 12+ years of related work experience OR advanced degree with 10+ years' experience, including at least 7 years in technical roles in or selling to the Defense & Intelligence segment.
- Experience working with sales, marketing, and product teams with the ability to work as an extended part of the account teams.
- Ability to provide expertise and work with internal ServiceNow product teams.
- Interact at multiple levels within a customer account (Line of Business personas within emergency services professionals, departmental managers, and elected/appointed officials.)
- Ability to travel up to 25% of the time.
- Instant customer credibility with a record of building customer relationships.