Consultant, Media & Measurement

Lincoln Financial Group

  • Radnor, PA
  • $69,000-124,600 per year
  • Permanent
  • Full-time
  • 1 month ago
Alternate Locations: Radnor, PA (Pennsylvania)Work Arrangement:Hybrid Preferred : Preferred employee will work 3 days a week in a Lincoln officeRelocation assistance: is not available for this opportunity.Requisition #: 74880The Role at a GlanceLincoln Financial is seeking a Consultant, Media & Measurement to support the AVP of Media & Measurement in delivering high-impact, data-driven media strategies across the enterprise. This role is ideal for a media professional with a strong analytical mindset, proven cross-functional collaboration skills, and a passion for turning complex data into compelling stories that drive business results.As the Consultant, Media & Measurement, you will help execute and optimize media plans across all channels-linear, addressable, programmatic, performance marketing, SEM, and more-while ensuring measurement frameworks are robust and actionable. You will work closely with internal stakeholders and agency partners, leveraging your expertise in adtech, martech, and analytics to support campaign effectiveness, compliance, and continuous improvement.What you'll be doing
  • Supports the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs.
  • Builds and maintains dashboards and analytical reports that assess media performance. Translates data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership.
  • Partners with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant.
  • Collaborates with external media agencies and technology partners to implement, track, and optimize media campaigns.
  • Integrates more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement.
  • Monitors campaign performance, identify trends, and proactively recommend optimizations to improve ROI and effectiveness.
  • Supports privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards.
What we're looking forMust-Haves
  • 3-5+ Years experience in advertising or marketing directly aligned to the specific responsibilities for this role
  • Bachelor's degree or equivalent work experience
  • Effective verbal and written communication skills
  • Ability to influence management/critical stakeholders
  • Analytical skills and close attention to detail is necessary
  • Ability to adapt quickly in a changing work environment
Application DeadlineApplications for this position will be accepted through August 31, 2025, subject to earlier closure due to applicant volume.What's it like to work here?At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.What's in it for you:Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributesLeadership development and virtual training opportunitiesPTO/parental leaveFree financial counseling, health coaching and employee assistance programTuition assistance programWork arrangements that work for youEffective productivity/technology tools and trainingThe pay range for this position is $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.About The CompanyLincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.Lincoln is committed to creating environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Follow us on , , , , and . For the latest company news, visit our .Be Aware of Fraudulent Recruiting ActivitiesIf you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.Additional InformationThis position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.This Employer Participates in E-Verify. See the notices.Este Empleador Participa en E-Verify. Ver el avisos.

Lincoln Financial Group