Director of Sales & Marketing - Yosemite

Aramark

  • Fresno, CA
  • $95,000-140,000 per year
  • Permanent
  • Full-time
  • 2 hours ago
Job DescriptionThe Director of Sales & Marketing for Yosemite Hospitality is responsible for leading the sales, events and marketing efforts for all hospitality operations within the park. This includes lodging, conference facilities, recreation and adventure activities, weddings, and tour offerings. The role focuses on executing effective strategies to maximize revenue, increase visibility, and ensure exceptional guest experiences in one of the country's most iconic destinations.This position provides direct leadership to the Yosemite-based sales, conference and marketing team, collaborating closely with operational leaders, above property Sales, Revenue Management, and corporate support to meet and exceed annual business goals.Explore the valley of wonder! Yosemite is the most popular & well-loved national park in the country & hosts over 4 million visitors every year. The biodiversity at Yosemite includes stunning granite cliffs, glaciers, woodlands, & waterfalls. Activities like photography, fishing, hiking, climbing, skiing, camping, & horseback riding are offered all year round. Explore the iconic natural wonders of the Half Dome, Glacier Point, Yosemite Falls, & much more!COMPENSATION: The salary range for this position is $95,000 to $140,000. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here .There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws, including, but not limited to all applicable Fair Chance Ordinances and Acts. For jobs in San Francisco, this includes the San Francisco Fair Chance Ordinance.This role is located in Fresno, CA with frequent travel to Yosemite National Park.Job Responsibilities
  • Lead all on-site sales and marketing efforts across Yosemite's hospitality portfolio, including hotels, lodges, tours, group events, and outdoor recreation experiences.
  • Develop and execute localized sales strategies to grow business from key market segments, such as leisure groups, weddings, and corporate retreats.
  • Supervise and mentor the Yosemite sales and marketing team, ensuring a strong focus on lead generation, client retention, and achieving revenue targets.
  • Collaborate with commercial team to implement multi-channel marketing campaigns, including digital, social media, email, and print, in alignment with Aramark brand standards and Yosemite-specific messaging.
  • Collaborate with Revenue Management to manage inventory, pricing, and selling strategies for all Yosemite accommodations and services.
  • Monitor performance metrics and ROI of marketing initiatives, adjusting tactics as needed to meet objectives.
  • Coordinate the use of CRM and sales tracking tools (e.g., Salesforce) to ensure consistent lead management and accurate reporting.
  • Partner with operational leaders to support group bookings, event planning, and customer experience initiatives.
  • Represent Yosemite operations at travel trade shows, regional conferences, and industry events to promote the destination and generate leads.
  • Maintain strong relationships with local tourism organizations, national park stakeholders, and vendor partners to enhance Yosemite's market positioning.
  • Conduct site tours and participate in client visits to showcase offerings and close business.
  • Ensure consistent adherence to Aramark and National Park Service standards related to guest communications, branding, and environmental stewardship.
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.Qualifications
  • Bachelor's degree preferred; 6-8 years of progressive experience in hospitality sales and marketing, with 3-5 years in a leadership role, ideally within a resort, park, or destination-based environment.
  • Proven success in executing strategic sales and marketing plans within a complex operation.
  • Familiarity with group sales, leisure travel, weddings, and recreation-based tourism.
  • Strong understanding of digital marketing strategies, including social media, paid search, and SEO.
  • Experience using Salesforce or similar CRM platforms to manage accounts and pipelines.
  • Exceptional written and verbal communication skills, with the ability to present to diverse audiences.
  • Proficiency in Microsoft Office Suite.
  • Frequent travel to Yosemite National Park required as well as additionally travel occasionally for sales calls and events.
  • Valid driver's license required.
  • Passion for the outdoors and commitment to promoting sustainable tourism.
About AramarkOur MissionRooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.About AramarkThe people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on , and .

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