Market Development Manager

Generac

  • Houston, TX
  • Permanent
  • Full-time
  • 22 hours ago
We are Generac, a leading energy technology company committed to powering a smarter world.Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.The Market Development Manager is responsible for increasing market share and brand preference of Generac’s PWRcell solar+storage solution within the specified territory. This role will actively prospect new business opportunities and convert solar installers into Generac customers, who resell Generac’s PWRcell solar+storage solution, as well as other Generac ecosystem components (EV chargers, smart thermostats, etc).This individual will develop and execute targeted strategies, establish program agreements, and drive product sales to the end market users through our current distribution platform.Essential Duties and Responsibilities:
  • Identify, engage, and convert solar installation companies into Generac customers.
  • Plan and implement sales strategies to maximize share and margin; motivate customers to prefer Generac products over the competition.
  • Expand customer base by identifying new partners and developing new customer opportunities.
  • Build and maintain an extensive pipeline of new Major Account opportunities. Position is 80% new account development and 20% account management.
  • Build strong relationships with established Major Account customers and support teams to enhance long-term business relationships.
  • Maintain sales records in CRM and current activity on progress to provide accurate forecasting information.
  • Work with sales and business leadership to develop a business plan to support each Major Account's growth initiatives.
  • Provide market feedback and competitive intelligence to business and sales leadership.
  • Maintain tight follow up on programs to close opportunities effectively and efficiently.
  • Communicate proficiently with Generac Clean Energy sales team members to ensure coordinated effort to capture and serve accounts effectively.
Minimum Qualifications:
  • Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
  • 4 years of solar industry experience
  • Ability to travel 30-60% of the time
Preferred Qualifications:
  • Experience in residential energy storage
  • Experience in business-to-business sales
  • Experience selling to c-suite executives and key decision makers at large corporations
  • Working knowledge of two-step distribution model
  • Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
  • Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
#LI-AI1Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Generac