Senior Marketing Generalist

RIVET Work

  • Detroit, MI
  • Permanent
  • Full-time
  • 1 month ago
Hybrid Flexibility | Software Startup | Among Coolest Midwest Tech OfficesAbout RIVETRIVET is how construction labor gets to work. RIVET's software platform transforms the way contractors manage, plan, schedule, and deploy crews in one unified platform. The RIVET team is passionate about leveraging technology to champion the skilled trades, accelerate digital transformation, and make construction an industry of choice for a new generation entering the workforce.The RoleAs a Senior Marketing Generalist at RIVET, you will play a key role in helping us grow awareness and demand for our platform across the construction industry. Reporting to the Director of Marketing, you'll be embedded in a small, nimble team that works closely with Sales, Customer Success, and Product to create and deliver campaigns that move the needle. You'll operate across channels and formats, from planning webinars and collaborating with industry associations to drafting compelling content, designing visuals, and refining our messaging.This role is ideal for someone who thrives in ambiguity, moves quickly, and brings a “figure it out” mindset. You'll be tasked with taking our long list of “we know we should be doing this” ideas and transforming them into action—either by making them happen or improving what's already in motion. You'll own core pieces of our marketing engine including pipeline-driving events, content creation, campaign strategy, and execution across a range of digital channels. You'll also be a creative partner who can pitch and shape new ideas in collaboration with teammates across the company.Over time, you'll have the opportunity to shape how we go to market, develop systems that scale, and lead new initiatives that push us forward. As RIVET grows, so will your ability to influence how we show up in the world and the kind of marketing function we become.What You'll Do
  • Collaborate cross-functionally to write and refine messaging that resonates with our ICP
  • Develop and execute content strategies that support sales enablement and customer education
  • Create marketing assets across channels, including emails, landing pages, graphics, and social media content
  • Build and manage relationships with industry associations and partners to grow awareness and credibility
  • Lead planning and execution of webinars and other marketing-owned pipeline events that generate high-quality leads
  • Edit and package customer videos and testimonials into compelling marketing content
  • Analyze performance of campaigns, content, and channels, reporting results and optimizing accordingly
  • Stay on top of market trends and audience insights to help inform strategy and content planning
What You'll Bring
  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of multi-faceted marketing experience, ideally at a SaaS company
  • 3+ years in B2B marketing roles, ideally with ownership over multiple channels
  • Familiarity with content management systems (CMS) and a range of marketing technology tools
  • Working knowledge of CRM and marketing automation platforms; HubSpot experience is a plus
  • Proficiency in Adobe Creative Suite for content design and basic video editing
  • Strong content writing skills with an understanding of SEO best practices and performance tracking using tools like Google Analytics, Looker Studio, or HubSpot
  • Experience using webinar platforms and tools used to host, promote, and run virtual events
  • Ability to operate independently with strong organization and follow-through in a dynamic, high-output setting
Even Better
  • Exposure to sales-led startup environments
  • Background in construction, field services, or similar B2B industries
  • Prior experience marketing to technical and/or change-resistant audiences
  • Experience coordinating and supporting webinars end-to-end, including pitching, securing opportunities, and polishing content and visuals for delivery
  • Skills in photography, videography, or simple animation
Benefits to Help You Bring Your Best Self to Work
  • Competitive compensation and equity packages
  • Health, dental, and vision insurance
  • 401(k) matching
  • Employee stock option program
  • Commuter (parking) benefits
  • Vacation and paid holidays
  • Free weekly lunches
RIVET believes in putting our people first and building a diverse team is at the front of everything that we do. We welcome people from different backgrounds, experiences, and perspectives. We are an equal opportunity employer and celebrate the diversity of our growing team.

RIVET Work