Marketing and Communication Specialist

Liberty Bank

  • Overland Park, KS
  • $50,000-65,000 per year
  • Permanent
  • Full-time
  • 1 month ago
General informationClient / CorporateClientWork ModeIn-OfficeNameMarketing and Communication SpecialistJob ID18107CityOverland ParkPublished date19-Mar-2024StateKansasCountryUnited StatesDescription & RequirementsMarketing and Communications SpecialistAre you ready to revolutionize how we connect, engage, and inspire our audience? Do you thrive in dynamic environments where creativity and innovation are celebrated? If so, we want YOU to join our team as a Marketing and Communications Specialist!Prosperity Advisors LLC ( ), founded in 1989, is a full-service financial planning team of experienced professionals dedicated to helping their clients successfully and confidently pursue their life goals with confidence. With over 5,000 client households, we love working with clients in all stages of life. Whether clients are just beginning or experienced investors, their financial goals matter to us.We're seeking a dynamic and creative Marketing and Communications Specialist to join our team and help us achieve our ambitious goals. You will be crucial in supporting all of Prosperity's business units' marketing and communications efforts to enhance brand awareness, engage target audiences, and drive business growth.As the Marketing and Communications Specialist, you will work closely with leadership to execute marketing strategies and manage digital and traditional communication channels (internal and external). You must have an eager blend of creativity, strategic thinking, analytical skills, and a passion for storytelling and brand-building techniques.From gathering and curating compelling content to managing social media channels and coordinating promotional events, you'll play a crucial role in shaping our brand identity and expanding our reach.To succeed, you should have:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 2+ years of work-related experience in a marketing/communications role.
  • Solid written and verbal communication skills, with the ability to craft straightforward, concise, and compelling content.
  • Strong people / influencing skills.
  • Creative thinking and problem-solving abilities.
  • Proficiency in social media platforms and digital marketing tools.
  • Knowledge of SEO best practices and digital advertising principles.
  • Experience with graphic design tools like Adobe Creative Suite.
  • Knowledge of email marketing platforms (e.g., MailChimp, Constant Contact).
  • Excellent organizational and time management skills.
  • Ability to work collaboratively in a team and independently.
  • Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
  • Strong attention to detail.
  • Passion for staying updated on industry trends and best practices in marketing and communication.
  • Strong personal computer skills with proficiency in Microsoft Office Suite.
It would be great if you have:
  • Knowledge of the Securities Industry and/or Financial Planning
  • Experience in building and maintaining SharePoint sites and libraries.
Your responsibilities as the Marketing and Communications Specialist:
  • Content Management and Distribution: Working with content creators, 3rd party resources, and annual marketing strategies, ensuring timely and finished content and distribution, including blog posts, social media updates, newsletters, and client communications.
  • Internal Communication Management: Assist with the creation and maintenance of internal communication processes, including submission, review, approval, and distribution. It also includes oversight of Prosperity Portal communications.
  • Social Media Management: Manage and maintain our social media profiles, including creating and scheduling posts, monitoring engagement, and analyzing performance metrics.
  • Email Marketing: Execute email marketing campaigns, including gathering and finalizing email content, segmenting lists, and tracking campaign results.
  • Website Management: Assist with maintaining the company website(s) with fresh and relevant content, ensuring it reflects the latest news and promotions.
  • Marketing Analytics: Monitor and analyze marketing and communication data to assess the effectiveness of communications and campaigns and provide actionable insights for improvement.
  • Event Support: Assist in planning and executing marketing events, including webinars, conferences, and other related events. This includes internal team member events.
  • Graphic Design: Working with team and approved sources, create and maintain visually appealing marketing collateral, including brochures, flyers, infographics, and social media graphics.
  • Brand Consistency: Ensure consistent branding across all marketing and communication materials, including adherence to style guides.
  • Market Research: Conduct market research to identify trends, competitive insights, and customer preferences to inform marketing strategies.
  • Marketing & Communications Library: Assist in creating and managing marketing and communications-related resources, correspondences, and templates for reference and use in the company.
  • Manage Across Multiple Projects and Departments: Ability to project manage/work with others to create content, receive feedback, participate, etc.
  • Collaboration: Work cross-functionally with internal teams to ensure alignment and integration of marketing and communication initiatives.
  • Other duties as assigned.
About Prosperity Network Of AdvisorsProsperity Network of Advisors is an OSJ branch providing support and supervision for 160+ financial professionals nationwide. We love helping our members navigate regulatory and firm compliance requirements while delivering general business practice and service support, including day-to-day needs, training & education, succession and continuity, recruiting, and growth opportunities. With over 300 associated members, the networking opportunities are boundless, providing a synergy unique to an organization of this size and experience.Prosperity Advisors consists of 60 team members and has offices in:
  • Overland Park, KS (headquarters)
  • Akron, OH
  • Carmel, IN
  • Dayton, OH
  • Toledo, OH
  • Greensboro, NC
Prosperity Network of Advisors comprises 13 team members working out of our Overland Park or home office environments.Benefits:We value our employees' time and efforts. Our commitment to your success is enhanced by providing competitive compensation of $50K - $65K depending on experience, and an extensive benefits package, including:
  • Group Health Insurance
  • Long-Term and Short-Term Disability Insurance
  • 401k with Employer Matching
  • Dental/Vision Insurance
  • Tuition Reimbursement
  • Parental Leave
  • PTO that includes PTO for Volunteer Work
  • Dependent Care for Flexible Spending Account
  • Flextime Policy
Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Liberty Bank