Client Acquisition Marketing Strategist

BOK Financial

  • Tulsa, OK
  • Permanent
  • Full-time
  • 16 days ago
BOK Financial Corporation Group includes BOKF, NA; BOK Financial Securities, Inc. and BOK Financial Private Wealth, Inc. BOKF, NA operates TransFund and Cavanal Hill Investment Management, Inc. BOKF, NA operates banking divisions: Bank of Albuquerque; Bank of Oklahoma; Bank of Texas and BOK Financial®.Bonus TypeDiscretionarySummaryFor over a century, BOK Financial has grown alongside its clients, offering tailored services and strategies for business, consumer, and wealth clients. Our extensive range of services allows us to compete nationally while our local decision-making and community connections make us good neighbors. Our purposeful diversification ensures resilience and stability, highlighting our expertise and commitment to meeting all your financial needs.Job DescriptionThe Client Acquisition Marketing Strategist is responsible for developing and executing marketing strategies that attract and convert new consumer banking relationships. This role will focus on driving growth in checking, saving, and other deposit-related products, closely aligning with the bank's broader business objectives and long-term growth goals.This role plays a key part in supporting the bank's broader business objectives and long-term growth goals. It requires a strong analytical approach, expertise in audience segmentation, and the ability to deliver measurable outcomes through coordinated, multi-channel efforts.Team CultureOur culture in consumer banking is all about putting our clients first and embracing innovation. We prioritize personalized and efficient interactions, ensuring that every client feels valued and understood. We value gathering employee feedback and work together to keep our skills sharp with regular training on banking rules and guidelines.How You'll Spend Your Time
  • You will lead acquisition campaigns across paid digital, direct mail, email, and other channels.
  • You will identify target audiences and marketing opportunities using data, segmentation, and client insights.
  • You will develop compelling, targeted messaging to drive engagement and conversion.
  • You will manage lower-funnel tactics that support account openings and new client acquisition.
  • You will monitor campaign performance in real-time and optimize for cost-efficiency and ROI.
  • You will collaborate with internal teams and agencies to ensure campaigns are compliant, aligned, and effective.
Education & Experience RequirementsThis level of knowledge is normally acquired through completion of a Bachelor's Degree in Marketing, Business, Communications, or related field and 5+ years experience in performance marketing, acquisition marketing, or direct response marketing or an equivalent combination of education and work-related experience.
  • Proven ability to develop and manage multi-channel campaigns with measurable business impact.
  • Strong analytical skills with experience using data to drive decisions and optimize performance.
  • Familiarity with marketing platforms and tools (e.g., Google Ads, Meta, CRM/email platforms, analytics dashboards, GA4)
  • Excellent interpersonal skills, including oral and written communication skills
  • Excellent project management skills and ability to coordinate multiple tasks simultaneously.
  • Solid PC skills with spreadsheet and word processing software, including the ability to function proficiently in a Microsoft Office environment (Word, Excel, PowerPoint)
  • Experience working with compliance teams to ensure regulatory alignment.
  • Develop & execute acquisition programs & campaigns to drive new client growth and business results.
  • Balance between impulsive, timely campaigns and long-term strategic work.
  • Be accountable for project management across multiple campaigns.
  • Develop clear, concise briefs to inform highly impactful creative work.
  • Collaborate with cross-functional stakeholders and agency partners on proposed creative.
  • Support the development of integrated marketing campaigns across paid, owned, and earned channels.
  • Proficient in leveraging audience segmentation and targeting strategies to enhance campaign relevance and effectiveness.
  • Proficient in delivering actionable reporting on campaign performance, business impact, and optimization opportunities.
  • Proficient in applying a test-and-learn approach to continuously refine messaging, creative, and channel strategies.
BOK Financial Corporation Group is a stable and financially strong organization that provides excellent training and development to support building the long term careers of employees. With passion, skill and partnership you can make an impact on the success of the bank, customers and your own career!
Apply today and take the first step towards your next career opportunity!The companies in BOK Financial Corporation Group are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status.Please contact with any questions.Tulsa, OK, US, 74101Top 3 reasons to applyInvesting in our talent and building a great workplace is a top priority for us.
  • Empowered employees
  • Award-winning culture
  • Community commitment
In order to be considered for a position with BOK Financial Corporation Group, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature on or before the application deadline.Base salary range explanation:The base salary range represents an average range for this position. Actual offers to be determined based on the candidate's qualifications, skills, experience and education. See job details for salary range and bonus type.Benefits:BOK Financial Corporation Group offers industry-leading benefits addressing your complete physical, financial and emotional health. Click to see our benefits.About BOK Financial CorporationFor more than a century, BOK Financial Corporation has helped fuel the success of clients and communities. Since our humble beginnings in Tulsa, Oklahoma, we've grown into a diversified financial services company that serves consumers, small businesses and international corporations-and everything in between.Facts:
  • Operations focused in an eight-state footprint
  • 5,000 team members
  • $49.7 billion in assets
  • $114.6 billion in assets under management and administration
  • $8 million donated to local nonprofits in 2024
  • 59,000+ volunteer hours by our employees in 2024
Nearest Major Market: Tulsa
Nearest Secondary Market: Oklahoma
Job Segment: Bank, Banking, Testing, Project Manager, Strategist, Finance, Technology, StrategyApply nowStartPlease wait...Find similar jobs:CareersConnectBOK Financial®Life at BOK Financial Corporation GroupAttention all third-party agencies, headhunters and recruiters: BOK Financial Corporation and its subsidiaries will not accept candidate submission by unsolicited third parties through this site or any company email address. All unsolicited candidates presented to BOK Financial Corporation and its subsidiaries will be considered the property of BOK Financial Corporation Group. BOK Financial Corporation and its subsidiaries will not be responsible for any fees associated with unsolicited candidates, nor will a contractual relationship be formed by the submission. BOK Financial Corporation and its subsidiaries are not obligated and will not under any circumstances pay any fees to said third parties submitting candidates in this manner. BOK Financial Corporation Group only form contracts with recruiters with whom we have an established business relationship and with whom we have in place a signed agreement. All contact with BOK Financial Corporation and its subsidiaries from third parties must be through our Human Resources Department. Any contact made outside of the BOKF, NA Human Resources Department* by a third party will cancel any future business relationships between the third party and every BOK Financial Corporation subsidiary. *BOKF, NA provides human resources and recruiting services to all affiliates of BOK Financial Corporation. The subsidiaries of BOK Financial Corporation are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status. © 2025 BOKF, NA. Member FDIC.

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