Location: Boston, MASalary Range: $47.00 - 75.00/HourIntroductionThe role focuses on creating demand for products and brands, understanding external stakeholders, and effectively presenting company or product information. The position involves developing systems, processes, and tools that enhance productivity, profitability, accountability, and service.Required Skills & Qualifications
Applicants must be able to work directly for our company on a W2 basis.
Typically requires a Bachelor's Degree and a minimum of 5 years of directly relevant work experience. Alternatives may be accepted: PhD or Law 3 years; Masters 4 years; Associates degree 6 years; High School 7 years.
3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing
Experience developing retail consumer journeys and programming at retail
Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing
Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media
Experience in leading marketing operations projects and managing project budgets and timelines. * Ability to leverage defined metrics to assess return on investment.
Experience working closely with external agencies and vendors.
You will be the driver of retail marketing plans from inception to creation, and to execution. Your marketing approach will support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace. Responsibilities will include:
Retail Marketing Strategy Development & Execution: Lead the development of integrated marketing plans and journeys for Client Stores, from ideation to execution. This includes writing detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies
Retail Concepts Marketing: Lead the development of marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards. Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey.
365 Retail Standards: Oversee the strategy and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies. Partner with design and training teams to build toolkits and training materials to scale standards globally.
Store Signage: Manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency. Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments.
CRM & Traffic Driving: Collaborate with CRM teams to build marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits. Focus on leveraging consumer insights to build frameworks and tools for geographies to develop detailed implementation strategies for execution.
Market Visits: As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights. Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences.
Day-to-Day Responsibilities
Lead marketing operations category projects and manage related budgets and timelines.
Drive efficient processes for the enhancement or creation of assets for marketplace execution.
Ensure consistent and efficient delivery of category content across global and territorial marketing organizations.
Company Benefits & Culture
Inclusive and diverse work environment.
Opportunities for professional growth and development.
Comprehensive benefits package.
For immediate consideration, please click APPLY to begin the screening process with Alex.
