
Consumer Marketing Manager- Mother & Childcare (Stamford, CT)
- Stamford, CT
- $106,000-170,000 per year
- Permanent
- Full-time
- Deliver on yearly business targets and support the development of multi-year strategic plans for the Brand. Help manage the P&L for the business and develops plans to hit topline and bottom line targets.
- Develop & Execute Local Go-To-Market Strategy (including channel strategy, pricing, promotion, localized activation), win with Customers and launch new innovation with excellence - Be the expert on category dynamics and have a deep understanding of retailer strategies, shape initiatives to shift consumer behavior, boost off-take and secure incremental retailer listings.
- Analyze consumer research, customer research, channel trends, current market conditions and competitor information (Mulo+ and Profitero) to unlock new insights that you will formulate to drive competitive advantage and future innovation development.
- Creates Marketing Jobs-To-Be-Done and briefs for demand generation programs, ensuring that business performance is being delivered according to KPIs
- Develop commercial innovation to fill local consumer and customer needs (from insight to business case development to Go to Market strategy) partnering with the Global Business Unit team to resource and execute.
- Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
- You’ve acquired 2+ years of experience (5+ years preferred) with Bachelor's in areas such as Marketing, Communication, Sales, Business Administration or equivalent OR no prior experience required with Master's Degree.
- You’re skills include technical marketing and business analytics, including the development of business cases and experience with syndicated market share data analysis.
- You have the ability to work cross-functionally to ensure full on-time and in-full delivery of projects with a sense of urgency, adaptability, and drive.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this
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