Your Opportunity as the Director, Marketing – Café BusteloThe Director of Marketing – Café Bustelo is responsible for setting the vision and strategy for the Café Bustelo brand. This individual is responsible for developing annual operating plans, innovation goals and objectives, and marketing communication strategies and plans for one of the fastest growing brands in the coffee category. The Director has P&L responsibility for the Café Bustelo portfolio and will oversee the day-to-day management and decision making. The Director will lead a dedicated brand team and will work closely with multiple functional partners to develop and execute the plan. They will lead with a General Manager mindset, balancing the need for creativity and an entrepreneurial approach with strategy and discipline.Location: Orrville, Corporate OfficesWork Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requiresIn this role you will:Develop and implement the long-term strategy of the Café Bustelo brand to drive significant brand growth and market share gainsOversee the development, execution and optimization of holistic integrated marketing campaigns that leverage the brand’s authentic Latin heritage to drive continued expansion and growth across diverse consumer groupsPartner with Innovation to develop and manage a multi-year innovation pipeline linked to the brand strategyBe the Café Bustelo brand champion both internally and externally to drive brand momentum and breakdown barriersImplement and drive the strategic initiatives, objectives and budget for the brandDeliver annual and long-term brand financial goals (P&L) and key brand health KPI’sCollaborate with cross-functional teams, including Sales, Research & Development, Insights, Brand Experience, Operations, and Finance, to achieve business objectives.Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform strategic decisionsLead with a General Management mindset, balancing the need for creativity and an entrepreneurial approach with strategy and disciplinePartner with Revenue Growth Management and Net Revenue Optimization teams to execute pricing changes and optimize product availability and price to maximize net revenueCoach, develop and motivate a high-performing team of three individuals fostering a culture of creativity, collaboration, and excellence.Is this the Role for You?Are you a passionate leader motivated by the opportunity to drive meaningful change? Are you excited for the chance to work with a productive team and support their continued growth and development? Do you share in our dedication to continuous improvement and growth? If so, you are the type of professional we want to add to our Company!What we are looking for:Minimum Requirements:A bachelor’s degree10 years of CPG marketing experienceProven track record of delivering topline growth through demand creation (marketing and innovation)Prior experience working on Hispanic brands or brands that specifically target Hispanic consumers combined with awareness of culture, traditions and values for Hispanic consumersExperience developing long-term strategy and annual business plansExperience owning a P&L and managing a marketing budgetExperience leading well-established consumer brandsProven experience developing, inspiring, and activating teams to deliver best in class resultsExcellent communication skills, both verbal and writtenHighly collaborative mindset; team playerMust be able and willing to regularly travel within the US approximately 20% of the timeAdditional skills and experience that we think would make someone successful in this role:MBASets a high standard for performance and pursues goals with purpose and a sense of urgencyPersistent despite setbacks with ability to gain acceptance for ideasAbility to rally team (both internally and externally) behind a visionComfortable with ambiguity and ability to envision future opportunitiesPassion to take initiative and drive changeHighly collaborative mindset; team playerStrong communication skills and ability to craft compelling story to communicate vision and ideasBi-lingual (verbal and written) with English & SpanishLearn more about working at Smucker:Follow us on#LI-JW1#LI-Hybrid
