Digital Marketing Specialist
SmartBear Software
- Boston, MA
- Permanent
- Full-time
- Provide digital expertise to the broader marketing team, including insights on the best strategies, channels and tactics to achieve KPIs across our portfolio of software products
- Consistently look to diversify our digital marketing strategy and stay ahead of the ever-changing market needs & competition
- Own SEO reporting; from website health (core web vitals) to evolving traffic trends
- Help identify, prioritize, and coordinate internal web optimization efforts to achieve best-in-class customer experiences
- Educate key stakeholders on digital marketing best practices and search industry trends
- 4+ years of experience in digital marketing, media, advertising (agency experience a plus!)
- Data-driven marketer passionate about user journey across all customer touch points
- Strong familiarity with marketing funnels, attribution analysis, and ROAS
- Affinity for landing page optimization and ability to articulate business impact
- Content strategy evangelist - from content audits to competitive gap assessments
- Experience with Google reporting tools (especially Google Search Console & Google Analytics)
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically - the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We've won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.