Director of Omnichannel Integrated Marketing

Third Love

  • San Francisco, CA
  • $145,000-175,000 per year
  • Permanent
  • Full-time
  • 10 days ago
Who We AreThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra'el Cohen, thought that was outdated too - so, in 2013, they created ThirdLove - a third, better option, which doesn't force us to choose between being sexy or comfortable.What Our Team EmbodiesOur culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees' real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we'd love to hear from you.What We Are Looking ForWe are seeking a strategic Director of Omnichannel Integrated Marketing to drive marketing strategy across ecommerce, retail, and wholesale channels. This role will oversee brand positioning, campaign development, retail marketing, and trade marketing to ensure a consistent and compelling brand presence across all touchpoints. The ideal candidate is a strong cross-functional leader with a proven track record in campaign development, storytelling and brand performance, and has experience scaling brands in both DTC and wholesale environments.What You Will Own And How You Will Make A Difference
  • Develop and lead the integrated marketing strategy across ecommerce, retail, and wholesale channels.
  • Own brand positioning and messaging across all consumer and B2B touchpoints, ensuring integrity to the visual identity and voice set by the creative team
  • Own and manage the integrated marketing calendar, budget, and agency/partner relationships.
  • Oversee integrated marketing campaigns from concept through execution, including seasonal and product launches.
  • Deeply understand brand health metrics and consumer insights, and use data to inform strategy and drive growth. Manage any consumer research as needed.
  • Collaborate with ecommerce, creative, merchandising, and retail/wholesale teams to align storytelling with performance objectives.
  • With a team, manage all paid brand marketing channels including the following: PR, affiliate, influencer, TikTok, out of home, podcast and radio, partnerships and any other channels that drive the brand awareness.
  • Own the marketing relationship with the wholesale partners and build and execute on a strategy for each one
  • Develop a strong store retail marketing strategy. Partner with the Store Retail team to execute at a store level.
  • Develop and lead a high-performing omnichannel integrated marketing team.
You Have
  • 9+ years of integrated marketing experience, ideally in consumer goods, lifestyle, or fashion.
  • Experience in ecommerce, retail stores, and wholesale marketing required.
  • Strong understanding of omnichannel brand strategy and execution.
  • Proven track record of developing high-impact campaigns that drive engagement and sales.
  • Excellent communication, project management, and leadership skills.
  • Ability to translate brand strategy into actionable marketing plans with measurable results.
  • Experience with retail partner marketing (e.g. Nordstrom, Target, Amazon), influencer and affiliate programs, or experiential marketing preferred.
ThirdLove Offers You
  • Competitive salary + equity
  • Medical/Dental/Vision insurance
  • Paid parental leave
  • Flex time off
  • Discounted and free products
DiversityThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit .Compensation145-175K annual base salary

Third Love