Consumer Research Manager, Keebler & On-the-Go

Ferrero

  • Chicago, IL
  • $102,289-136,385 per year
  • Permanent
  • Full-time
  • 17 days ago
Job Location: ​Chicago​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.About the Role:You have always loved it, now be part of it! As the Consumer Research Manager for the Keebler brand and On-the-Go (OTG) product category teams in the USA, you will play a pivotal role in driving the brand's success. You will be responsible for generating consumer insights that inform marketing mix decisions, such as price, pack, promotion, and communication (TV, digital, graphic, etc.) for both in-market and innovation products. Your expertise will directly influence significant investments in advertising and promotion, impacting substantial net sales. Leveraging your strong marketing acumen, commercial understanding, and analytical skills, you will drive strategic decisions and utilize your consultative skills and strategic thinking to influence key stakeholders. You will apply your basic understanding of statistics and proficiency across a broad range of quantitative and qualitative research methods, including concept testing, food sensory evaluation, communication testing, packaging and graphics testing, price testing, test marketing, segmentation, and attitude and usage testing. Additionally, you will oversee the purchase and execution of research spending to achieve objectives and directly influence the investment in advertising and promotion spending.This role is hybrid and will be based in our Chicago, IL offices.Main Responsibilities:
  • PS5 Planning: Support annual brand situation assessment (Insights Day) and deliver consumer insights which define opportunities to drive growth as input to PS5 Plans. Identify trends which will impact brand performance short and long term.
  • Research Planning and Budgeting: In collaboration with the brand teams, define consumer research needs with respect to brand strategies, budget for those needs, and execute plan within budget. Identify capability gaps, emerging needs, and new technologies that will create competitive advantage.
  • Proposal Development: Consult with clients to clearly define insights needs and identify the right approach to research. Collaborate with appropriate vendors to develop research proposals that answer business questions.
  • Vendor Management: Brief, evaluate, select, and manage vendors to deliver results.
  • Project and Stakeholder Management: Manage projects with respect to timing, budget, agreed deliverables, and needs of multiple stakeholders.
  • Inform and Influence: Analyze results and communicate in a clear and compelling manner to influence decisions.
  • Integrate Learning: Integrate learning across multiple sources (retail sales, household panel, social media, media data, marketing mix etc.) to understand brand barriers and opportunities.
  • Advertising Tracking and Equity Measurement: Lead quarterly reviews on in-market advertising performance from GAT. Train and develop marketing team in accessing and applying brand performance tracking information. Lead analysis of the BVC equity measurement tool to identify growth opportunities.
Who we are looking for:
  • 4-7 years of experience in consumer research or a related field. Client-experience strongly preferred.
  • Bachelor's degree in marketing, business, statistics, or a related discipline, master's degree preferred.
  • Strong knowledge of qualitative and quantitative research methods.
  • Experience with Ipsos, Kantar IRI, Milward Brown, GFK, various Qual/Quant Agencies, and working with ad agency partners
  • Proficiency in marketing metrics and questionnaire design.
  • Experience with data coding and tabulation.
  • Understanding of univariate and multivariate statistics.
  • Expertise in brand building and strategic planning.
  • Strong project management and vendor management skills.
  • Ability to influence key stakeholders and drive strategic decisions.
Compensation DataThe base salary range for this position is $102,289.00 - $136,385.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.How to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.#FNADiversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

Ferrero