Lead Generation/Inside Sales Specialist
Aspire Talent Solutions
- Dayton, OH
- Permanent
- Full-time
- Conduct high-volume cold calling and outbound outreach to generate and qualify new leads across target markets.
- Perform prospect discovery calls to assess business potential, understand client needs, and determine fit for products or services.
- Support cross-selling efforts by identifying opportunities within existing accounts or incoming leads and communicating potential value-add solutions.
- Set qualified appointments for the outside sales teams, ensuring relevant context and prospect information is clearly documented.
- Build and maintain accurate prospecting lists by leveraging public databases, industry directories, social media platforms, and other research tools.
- Add new contacts and companies into HubSpot, segmenting them into relevant campaigns and managing inclusion in automated email drip campaigns and other outbound marketing efforts.
- Log and track all outreach activities in HubSpot, ensuring data integrity and maintaining up-to-date records of prospect interactions, call outcomes, and lead status.
- Provide ongoing pipeline management support, ensuring timely follow-ups, nurturing of warm leads, and tracking of conversion rates and next steps.
- Collaborate closely with sales teams to refine lead generation strategies, targeting ideal client profiles and uncovering additional opportunities for growth.
- Assist in developing and executing targeted marketing initiatives, such as email campaigns and content outreach, to support lead engagement and nurturing of potential and existing clients.
- Monitor and report on KPIs related to lead generation, appointment setting, and pipeline progress; present insights and improvement recommendations to leadership.
- Provide administrative support related to quoting, vendor sourcing, pricing input, and documentation processing as needed.
- Support customer onboarding by collecting and entering required information into internal systems to ensure a smooth transition from sales to service.
- Meet or exceed weekly and monthly activity and performance targets for calls, meetings set, and qualified leads generated.
- Provide backup Administrative support as needed; perform other duties as assigned.
- 3+ years of experience in lead generation, cold calling, or outbound sales preferred.
- Demonstrated ability to engage with and influence decision-makers, including conducting needs-based discovery calls.
- Proven track record of supporting cross-sell/upsell initiatives and generating qualified appointments for sales teams.
- Proficiency with CRM tools, especially HubSpot, including experience with list management, task tracking, and email campaign integration.
- Excellent communication, organizational, and time-management skills.
- Self-starter with a strong sense of accountability and attention to detail.
- Comfortable working independently and collaboratively in a fast-paced, evolving environment.
- Team-oriented mindset with a willingness to contribute beyond core responsibilities when needed.