
Principal Financial Analyst
- Atlanta, GA
- Permanent
- Full-time
- Serve as a trusted financial and business partner to senior management and the Business Unit leader for the Mailchimp Mid-Market (MM) segment.
- Drive strategic discussions and advise on investment, growth, and operational execution, including the development and refinement of 1- and 3-year strategic plans.
- Own US acquisition planning, forecasting, and executive reporting for the MM segment, encompassing managed and unmanaged channels across various product lines (e.g., marketing, SMS, Transactional).
- Develop and manage financial models to deliver clear financial forecasts, incorporating insights from promotional and pricing strategies.
- Collaborate with the Opex counterpart to drive ROI-focused investment decisions across sales, partnerships, and marketing for the US Mailchimp MM segment.
- Ensure marketing investments align with regional target requirements and Marketing Qualified Leads (MQLs).
- Deliver proactive and actionable financial insights to formulate strategies with GTM teams, influencing productivity, cross-sell, ARPC, customer adoption, and revenue outcomes.
- Proactively lead, influence, and coach within the Finance organization and cross-functional teams.